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As businesses navigate evolving markets, integrating design into branding strategies enhances visibility and fosters emotional connections with customers.

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Your current

choice

Once you have the basic elements of your branding package in place, you can create additional assets and use them to make your communications even more consistent. The right elements for a branding package depend heavily on the size of your business and what type of audience you serve. Consider adding the following to your existing package or creating a new branding package to accompany a complete rebrand of your business.

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Other Branding

Package Collateral 

Once you have the basic elements of your branding package in place, you can create additional assets and use them to make your communications even more consistent. The right elements for a branding package depend heavily on the size of your business and what type of audience you serve. Consider adding the following to your existing package or creating a new branding package to accompany a complete rebrand of your business.

* * * Social Media Graphics
Your social media pages should match your website and other promotional materials in terms of colors, fonts, and typography. One of the best ways to ensure consistency is to add social media graphics to your branding package. Many of these graphics are used as headings on profile pages, ensuring that anyone who sees your profile associates it with your brand.
Video thumbnails, profile images, infographics, quote graphics, or any other type of social media templates. To deliver a cohesive experience to your target audience, these items should have the same look and feel as your other marketing materials.
* * * Stationery
As you create your branding package, don’t forget about stationery templates and guidelines for using company stationery in a way that’s consistent with your brand image. 
* * * Slide Deck Presentation Template
Many business branding packages also come with slide deck presentation templates, or collections of slides that can be used to create PowerPoint presentations. While creating a slide deck presentation template, be sure to refer to your branding guidelines. You should use the same typography, logos, and color palette for the slide deck template as you would for a poster or an email newsletter. When someone in your target audience sees the presentation, they should immediately associate the design with your brand.
* * * Illustration System
It’s important to include an illustration system in your branding kit. An illustration system is a set of guidelines used to create artwork in a specific style.

This resource typically includes standards related to color usage, icons, brush weight, composition, and props. If you give your designers access to a comprehensive illustration system, they’ll be able to produce graphic elements that are an exact match for your brand’s style and personality.
* * * Email Template
Before you write a single word of copy, you must have an eye-catching design that adheres to the guidelines in your branding package. Using email templates can help you save time and increase consistency, reducing the number of revisions needed before you click “send”. According to the email marketing experts, a good email template should include the following elements:

Logos: Every email should include your company’s logo. It’s also standard to link your logo to your website to make it easier for readers to find out more about your company.

Colors: Use your standard color palette to choose colors for your email template. Your headline, dividers, buttons, and backgrounds should match the palette exactly.

Images: If you use images, they should support your brand identity and adhere to your company’s photography guidelines.

Text: All text should be large enough for readers to see without having to enlarge their screens. It should also conform to your company’s typography guidelines.

Footer: Ensure your footer matches your company’s color palette and typography guidelines. Include your contact information to make it easier for readers to connect with you.
* * * Ad Design
Whether you’re sticking to print or going digital, your branding package should include sample ad designs to guide graphic designers and advertising professionals as they create new campaigns. Each ad should contain your company name, your logo, a visual representation of your product or service offering, a value proposition, and a call-to-action button. Every element should also follow your brand guidelines in terms of typography, color palette, photography, and illustrations.
* * * Photography
High-quality photography extremely important for companies of all sizes. Whether you have an in-house photographer or plan to hire a freelancer, you can get better results if you take the time to include photography guidelines in your branding package.
* * * Miscellaneous Assets
Big companies may have more than a dozen assets in their brand packages. These assets include icon sets, stickers, product packaging, signage, event branding, company merchandise (“merch”), and brochures. The more guidelines and samples you include in your branding package, the more opportunities you have to ensure consistency in every brand message. Including these items also makes it easier to hire and manage graphic designers, photographers, freelance writers, and other independent contractors who have the skills needed to grow your brand.

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Now that you understand 

 

the benefits of having a well

 

designed package, it's time

 

to get started your own.


It is paramount for me to understand your business so  I can design the logo that represents best what you do, so please bare with me.

Thank you.

♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours♪  Two Souls |  Malte Marten  +  ChangeofColours

Senior Designer

University of Auckland 2022-now

Senior Designer

Auckland Transport 2014-22

Founding partner + Design

WebCreativeStore AKL 2013-15

Senior Designer

TheBrandFactory AKL 2007-12

Art Director

Heep Media BU 2007

Senior Designer

Skepsis 2006

...

University of Auckland

Auckland Transport

Best Foods

Kohu Road

Auckland Fish Market

GSK

MoleMap Australia

Venerdi

ING Group

Omniasig

Exim Bank

Orange

Coca-Cola

Holtcim

LG

TVR

Realitatea TV

Prima TV

Alpha TV

Etno TV

Veolia Romania

Valplast

Experiments page is a compilation of personal and freelance work.

Coming soon.

Work archive on Behance.  Older projects.   

"NOTEBOOK" is primarily a personal blog where Calin expresses himself and shares his thoughts with readers. Under heavy re-construction.

Calin is available world wide. If you'd like to get in touch about a project or just say hello, please reach out via the channels here (Linkedin -- far to the left and email -  that big button up).

You can check also his LinkedIn profile for more interesting things as well as more testimonials from people he worked with.

◖ ◖ ◖   CALIN ALEXANDER - 2024

◖ ◖ ◖   CALIN ALEXANDER - 2024

◖ ◖ ◖   CALIN ALEXANDER - 2024

Crafted with ♥ in New Zealand. Made with Semplice. 

Copyright 2024 Calin Alexander.

◖ ◖ ◖   CALIN ALEXANDER - 2024

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