Art Direction & Visual Design

-Hi, nice to

meet you!

A visual thinker and

designer. Curious,

uncomplicated,

nice and witty; a bit

of a philosopher, too.

Following the

white rabbit...

CURRICULUM VITAE

The course of his

professional life

Calin Alexander is a multidisciplinary designer with a demonstrated history of working in the graphic design industry, skilled in graphics, logo design, branding & identity.

Born in Europe, and being an EU citizen, he now lives and works in Auckland City as a proud New Zealand citizen.

He would describe himself as a curious guy, fascinated by the master design of the existence itself, always happy to learn about new things and to share his knowledge and his humour with the people he knows - either work colleagues or friends.

With over 20 years of experience both in an agency environment and as a successful self-employed freelancer, he has designed, developed and managed a wide range of projects across a variety of teams and environments, from small local businesses to national tv channels.

He has had the privilege of working with big brands / for companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Wilson Parking, Auckland Fish Market, Perri Cider, Venerdi, Veolia Romania, TVR, Realitatea TV, Prima TV, Alpha TV, Heep Media, Skepsis Advertising, 4 Players Studio, Fresh Advertising, TheBrandFactory, Conceive Creative, as well as running his studio (Web Creative Store) for almost two years.

Currently, he works for Auckland Transport as part of an extraordinary award-winning design team - in June 2015, Auckland Transport’s 2014 Annual Report was one of only two NZ reports awarded GOLD at the Australasian Reporting Awards. The report also won an NZ Pride in Print award. As a designer at AT, he has been involved in designing for print, web, mobile and video for the last 5 years. He also contributed to moving the AT studio from one based exclusively on print work to one more into video and digital space.

Taking part in various AT Sprint workshops played a big role in this process as they were specifically designed to focus on exploring innovative processes and creating a more beneficial experience for customers. The workshops also allowed him to meet new and interesting people.

In addition to his work at Auckland Transport, he advises and gives creative guidance to his friends' projects.

Friends and colleagues agree that he is a nice guy with a great sense of humour.

He speaks Romanian (mother language), English (stepmother language) and a bit of French.

LINKEDIN | BEHANCE | FACEBOOK

EDUCATION + SKILLS

Some things

can be learned

in school.

Others can't.

The magic key

to unlock many

unseen doors

+ Graphic and Industrial Design - Unitech

University of Bucharest

+ International Business, Trade and

Commerce - The Romanian /

American University

+ School of Life for everything else.

LINKEDIN | BEHANCE | FACEBOOK

Under the hood,

where the

horsepower rests

Ideation, branding, identity, print, some

web, some digital, a bit of video, and

other creative things. Adobe Creative

Suite CC :

+ Photoshop

+ Illustrator

+ InDesign

+ After Effects

+ Premiere

+ XD

LINKEDIN | BEHANCE | FACEBOOK

WORK EXPERIENCE

Always an

unexpected

journey

TESTIMONIALS

Love is all

he needs.

Shared by the

ones he worked

with.

James Brown

Team Leader

“Calin is a prolific graphic designer who comes up with many design solutions. Coupled with his international experience, he has worked through many channels other than print, and is always seeking ways to stretch the boundaries of design.”

Arwen Flowers

Kiwiartist & Designer

“Creative designer, with skills in graphic design, art direction and brand identity creation and development. Calin has innovative ideas and is passionate about producing both material he is proud of. ”

Brett Ashmore

Creative Director

“A true talent, a strong creative thinker who has a keen eye for design. Being self managing, he has a very mature attitude and he is very reliable and took his responsibilities seriously as well as having a laugh with his colleagues. ”

Dirk Jutzas

Designer & Photographer

"Calin is a great creative on the design and digital space with some fantastic ideas."

Sharon Hunter

Communications Manager

“Great at giving advice and suggestions which keep pieces of work very current. He knows his craft well and would be a very good asset to any company in the graphic design area. Always a pleasure to work with.”

Jason Brown

Solutions Architect

“His problem solving skills were a welcomed bonus to his ability to design our assets as needed. If you are looking for someone to design beautiful things, Calin will meet and exceed your expectations in a very timely and professional manner.”

Simon Harvey

Chief People Officer

“The work he produced for my team was outstanding and always produced a surprise & delight factor. Work from him and the Design Studio team, was beyond all expectations from an in-inhouse Studio.”

Sanjiv Menon

Principal Consultant

“Calin and I worked together at Auckland Transport on a design sprint. I found he excelled at rapid prototyping and was able to quickly articulate a future state and brought a lot of fantastic ideas to the table.”

Samantha Beneke

Marketing Manager

“Calin is a total professional who understands briefs and executes them efficiently. It was a pleasure working with him at Auckland Transport and would recommend him in a heartbeat.”

MOODBOARD

Creativity

is the flower

of Life.

Calin lives and breathes design in all its forms. He often likes to take pics (if he's outside) or screenshots (if he's browsing the web) of the things he likes. Below it's a carefully curated collection of those things. You can also check his Pinterest page.