Simplicity 

is the ultimate

Simplicity

is the ultimate

Simplicity

is the ultimate

Simplicity

is the ultimate

Simplicity

is the ultimate

Auckland Transport

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

Auckland Transport

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

Auckland Transport

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

Auckland Transport

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

Auckland Transport 

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback

and a few good friends.

ID access card 

ID access card 

ID access card 

Access granted.

ID access card 

Access

granted.

ID access card 

Access

granted.

                  •••••••

Access_granted.

ID access card 

Access granted.

ID access card 

Access

granted.

ID access card 

Access

granted.

An ID pass is a plastic card with a microchip or magnetic strip

containing encoded data that is read by passing the card through

or over an electronic device, used to provide access to restricted or

secure areas or systems. This was my concept for the new ID pass

which can be also used as an AT employee HOP card.

An ID pass is a plastic card with a microchip or magnetic strip

containing encoded data that is read by passing the card through

or over an electronic device, used to provide access to restricted or

secure areas or systems. This was my concept for the new ID pass

which can be also used as an AT employee HOP card.

An ID pass is a plastic card with a microchip or magnetic strip containing encoded data that is read by passing the card through or over an electronic device, used to provide access to restricted or secure areas or systems. This was my concept for the new ID pass which can be also used as an AT employee HOP card. 

An ID pass is a plastic card with a microchip or magnetic strip containing encoded data that is read by passing the card through or over an electronic device, used to provide access to restricted or secure areas or systems. This was my concept for the new ID pass which can be also used as an AT employee HOP card. 

An ID pass is a plastic card with a microchip or magnetic strip containing encoded data that is read by passing the card through or over an electronic device, used to provide access to restricted or secure areas or systems. This was my concept for the new ID pass which can be also used as an AT employee HOP card. 

Old AT pass

Old AT pass

The old AT pass

The old AT pass

The old AT pass

Eco buses 

Eco buses

Buses go green. 

Eco buses

Buses go green. 

Eco buses

Buses go 

green. 

Eco buses

Buses go 

green.

My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheroes.

My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheroes.

My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheroes.

My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheroes.

My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheroes.

Bus Advertising

People are

twice as likely

to remember

Bus Advertising

People are

twice as likely

to remember

Bus Advertising

People are

twice as likely

to remember

Bus Advertising

People are

twice as likely

to remember

Bus Advertising

People are

twice as likely

to remember

a moving ad.

a moving ad.

a moving ad.

a moving ad.

a moving ad.

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

My concept of the HOP pill was intended to replace the standard HOP card, using silicone bands that can be more convenient, fashionable and fun at the same time.

My concept of the HOP pill was intended to replace the standard HOP card, using silicone bands that can be more convenient, fashionable and fun at the same time.

My concept of the HOP pill was intended to replace the standard HOP card, using silicone bands that can be more convenient, fashionable and fun at the same time.

My concept of the HOP pill was intended to replace the standard HOP card, using silicone bands that can be more convenient, fashionable and fun at the same time.

My concept of the HOP pill was intended to replace the standard HOP card, using silicone bands that can be more convenient, fashionable and fun at the same time.

.

.

.

.

.

Easy to put in, easy to take out.

Handy and secure.

Easy to put in, easy to take out.

Handy and secure.

Easy to put in, easy to take out.

Handy and secure.

Easy to put in, easy to take out.

Handy and secure.

Easy to put in, easy to take out.

Handy and secure.

Easy to connect to your phone

for your HOP transactions.

Easy to connect to your phone

for your HOP transactions.

Easy to connect to your phone

for your HOP transactions.

Easy to connect to your phone

for your HOP transactions.

Easy to connect to your phone

for your HOP transactions.

Why HOP Pill?

Because of a common issue with the new HOP Tag.

The idea was born when a couple of friends

complained about the issue they had with

the new HOP TAG...

The idea was born when a couple of friends

complained about the issue they had with

the new HOP TAG...

The idea was born when a couple of friends

complained about the issue they had with

the new HOP TAG...

The idea was born when a couple of friends complained about the issue they had withthe new HOP TAG...

Easy to mix and match.

Easy to mix and match.

Easy to mix and match.

Easy to mix and match.

Easy to mix and match.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.

Uniform 

A well-tied tie is

the first serious step

in one's career.

Uniform 

A well-tied tie is

the first serious step

in one's career.

Uniform 

A well-tied tie is

the first serious step

in one's career.

Uniform 

A well-tied tie

is the first

serious step

in one's career.

Uniform 

A well-tied tie

is the first

serious step

in one's career.

Back in 2015, ties were still in fashion.

Back in 2015, ties were still in fashion.

Back in 2015, ties were still in fashion.

Back in 2015, ties were still in fashion.

Back in 2015, ties were still in fashion.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.

I was in charge of designing a set of two special coins to celebrate this event. 

Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.

I was in charge of designing a set of two special coins to celebrate this event. 

Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.

I was in charge of designing a set of two special coins to celebrate this event. 

Monitoring more than 630 cameras 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.

I was in charge of designing a set of two special coins to celebrate this event. 

Monitoring more than 630 cameras 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.

I was in charge of designing a set of two special coins to celebrate this event. 

you need

to see it first.

you need

to see the

box first.

you need

to see the

box first.

you need

to see the

box first.

you need

to see the

box first.

Welcoming pack for the

Puhinui Station Opening Day.

Welcoming pack for the

Puhinui Station Opening Day.

Welcoming pack for the

Puhinui Station Opening Day.

Welcoming pack for the

Puhinui Station Opening Day.

Welcoming pack for the

Puhinui Station Opening Day.

Above is the origamy envelope containing the gift HOP card.

Below is the 6 panels folded brochure that also goes inside.

Above is the origami envelope containing the gift HOP card.

Below is the 6 panels folded brochure that also goes inside.

Above is the origami envelope containing the gift HOP card.

Below is the 6 panels folded brochure that also goes inside.

Above is the origami envelope

containing the gift HOP card.

Below is the 6 panels folded brochure

that also goes inside.

Above is the origami envelope containing the gift HOP card. Below is the 6 panels olded brochure that also goes inside.

Water bottle

Drinking water

is very important.

Water bottle

Drinking water

is very important.

Water bottle

Drinking water

is very important.

Water bottle

Drinking water

is very important.

Water bottle

Drinking water

is very important.

 So is the bottle.

 So is the bottle.

 So is the bottle.

 So is the bottle.

 So is the bottle.

A set of six water bottles designed for the Travelwise local

campaign "Stop. Look. Listen!" using the iconic paua shell

pattern to infuse a traditional kiwi look. 

A set of six water bottles designed for the Travelwise local

campaign "Stop. Look. Listen!" using the iconic paua shell

pattern to infuse a traditional kiwi look. 

A set of six water bottles designed for the Travelwise local

campaign "Stop. Look. Listen!" using the iconic paua shell

pattern to infuse a traditional kiwi look. 

A set of six water bottles designed

for the Travelwise local campaign

"Stop. Look. Listen!" using the iconic paua

shell pattern to infuse a traditional kiwi look.

A set of six water bottles designed for the Travelwise local campaign "Stop. Look. Listen!" using the iconic paua shell pattern to infuse a traditional kiwi look.

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand.

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

A collection of logos and key visuals which I designed

for different events, campaigns or products.

A collection of logos and key visuals which I designed

for different events, campaigns or products. 

A collection of logos and key visuals which I designed

for different events, campaigns or products. 

A collection of logos and

key visuals which I designed

for different events, campaigns

or products. 

A collection of logos and key visuals which I designed for different events, campaigns or products. 

 Campaigns  •  Flags  •  Billboards 

For customer's

eyes only.

 Campaigns  •  Flags  •  Billboards 

For customer

eyes only

 Campaigns  •  Flags  •  Billboards 

For customer

eyes only

 Campaigns  •  Flags  •  Billboards 

For customer

eyes only

 Campaigns  •  Flags  •  Billboards 

For customer

eyes only

We run campaigns to promote the work we are doing around Auckland,

encourage different travel options, create safer behaviour on roads, and let

you know about what we have on offer in the way of products and services.

Besides the design, I came up with most of the copy.

We run campaigns to promote the work we are doing around Auckland,

encourage different travel options, create safer behaviour on roads, and let

you know about what we have on offer in the way of products and services.

Besides the design, I came up with most of the copy.

We run campaigns to promote the work we

are doing around Auckland, encourage different

travel options, create safer behaviour on roads,

and let you know about what we have on offer

in the way of products and services. Besides the

design, I came up with most of the copy.

We run campaigns to promote

the work we are doing around

Auckland, encourage different

travel options, create safer

behaviour on roads, and let

you know about what we have

on offer in the way of products

and services. Besides the design,

I came up with most

of the copy.

We run campaigns to promote the work we are doing around Auckland, encourage different travel options, create safer behaviour on roads, and let you know about what we have on offer in the way of products and services. Besides the design, I came up with most of the copy.

Brochures • Posters

Most of

our work

is still on

paper.

Brochures • Posters

Most of

our work

is still on

paper.

Brochures • Posters

Most of

our work

is still on

paper.

Brochures • Posters

Most of

our work

is still on

paper.

Brochures • Posters

Most of

our work

is still on

paper.

During these seven years, I designed hundreds of informative/fun materials.

During these seven years, I designed hundreds of informative/fun materials.

During these seven years, I designed hundreds of informative/fun materials.

During these seven years, I designed hundreds of informative/fun materials.

During these seven years, I designed hundreds of informative/fun materials.

Cards 

Winter is

coming...

Cards 

Winter is

coming...

Cards 

Winter is

coming...

Cards 

Winter is

coming...

Cards 

Winter is

coming...

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Auckland Televic Rail System

Designing the interface

and screens for the 

passenger information /

on-board control system

coming to Auckland's

New Electric Trains. 

Auckland Televic Rail System

Designing the interface

and screens for the 

passenger information /

on-board control system

coming to Auckland's

New Electric Trains. 

Auckland Televic Rail System

Designing the interface

and screens for the 

passenger information /

on-board control system

coming to Auckland's

New Electric Trains. 

Auckland Televic Rail System

Designing the

interface

and screens for

the passenger

information /

on-board control

system coming

to Auckland's

New Electric

Trains. 

Auckland Televic Rail System

Designing the

interface

and screens for

the passenger

information /

on-board control

system coming

to Auckland's

New Electric

Trains. 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge of implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge of implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge of implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge of implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge of implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

Public transport

Stickers

Public transport

Stickers

Public transport

Stickers

Public transport

Stickers

Public transport

Stickers

Graphs 

Information

graphically

presented.

Graphs 

Information

graphically

presented.

Graphs 

Information

graphically

presented.

Graphs 

Information

graphically

presented.

Graphs 

Information

graphically

presented.

Examples below.

Examples below.

Examples below.

Examples below.

Examples below.

Digital screens

Sharing the news 

Digital screens

Sharing the news 

Digital screens

Sharing the news 

Digital screens

Sharing the news 

Digital screens

Sharing the news 

Latest news for customers, promotion for

employees, celebration days and so on,

inside AT headquarters building in Viaduct or

Customer Service Centers. 

Latest news for customers, promotion for

employees, celebration days and so on,

inside AT headquarters building in Viaduct or

Customer Service Centers. 

Latest news for customers, promotion for

employees, celebration days and so on,

inside AT headquarters building in Viaduct or

Customer Service Centers. 

Latest news for customers, promotion for employees, celebration days and so on,inside AT headquarters building in Viaduct or Customer Service Centers. 

Latest news for customers, promotion for employees, celebration days and so on,inside AT headquarters building in Viaduct or Customer Service Centers.