Simplicity is
the ultimate
sophistication.
Leonardo Da Vinci - 500 years ago
Simplicity is
the ultimate
sophistication.
Leonardo Da Vinci - 500 years ago
Simplicity is
the ultimate
sophistication.
Leonardo Da Vinci - 500 years ago
Simplicity is
the ultimate
sophistication.
Leonardo Da Vinci - 500 years ago
Simplicity
is the
ultimate
sophisti
cation.
Leonardo Da Vinci - 500 years ago
Calin Alexander is a designer
born in Europe currently living
in Auckland, New Zealand.
During his 20+ years of experience,
he had the privilege of working with/
for companies like - Realitatea TV
(Art Director), Orange, GSK,
Heep Media, Skepsis, Prima TV,
The Brand Factory & Conceive
Advertising (Graphic Designer),
4 Player Studio
(Web Graphic Designer).
Auckland Transport as part of
an award winning design team,
being also the co-founder of
Web Creative Store - an online
web studio - and for two years he
teamed up with Peerpoint LLC to
design and promote their Lyrical
Karaoke App for iPhone.
Calin Alexander is a designer
born in Europe currently living
in Auckland, New Zealand.
During his 20+ years of experience,
he had the privilege of working with/
for companies like - Realitatea TV
(Art Director), Orange, GSK,
Heep Media, Skepsis, Prima TV,
The Brand Factory & Conceive
Advertising (Graphic Designer),
4 Player Studio
(Web Graphic Designer).
Auckland Transport as part of
an award winning design team,
being also the co-founder of
Web Creative Store - an online
web studio - and for two years he
teamed up with Peerpoint LLC to
design and promote their Lyrical
Karaoke App for iPhone.
Calin Alexander is a designer
born in Europe currently living
in Auckland, New Zealand.
During his 20+ years of experience,
he had the privilege of working with/
for companies like - Realitatea TV
(Art Director), Orange, GSK,
Heep Media, Skepsis, Prima TV,
The Brand Factory & Conceive
Advertising (Graphic Designer),
4 Player Studio
(Web Graphic Designer).
Auckland Transport as part of
an award winning design team,
being also the co-founder of
Web Creative Store - an online
web studio - and for two years he
teamed up with Peerpoint LLC to
design and promote their Lyrical
Karaoke App for iPhone.
Calin Alexander is a designer
born in Europe currently living
in Auckland, New Zealand.
During his 20+ years of experience,
he had the privilege of working with/
for companies like - Realitatea TV
(Art Director), Orange, GSK,
Heep Media, Skepsis, Prima TV,
The Brand Factory & Conceive
Advertising (Graphic Designer),
4 Player Studio
(Web Graphic Designer).
Auckland Transport as part of
an award winning design team,
being also the co-founder of
Web Creative Store - an online
web studio - and for two years he
teamed up with Peerpoint LLC to
design and promote their Lyrical
Karaoke App for iPhone.
Calin Alexander is
a designer born in
Europe currently
living in Auckland,
New Zealand.
During his 20+ years of experience,
he had the privilege of working
for companies like - Realitatea TV
(Art Director), Orange, GSK,
Heep Media, Skepsis, Prima TV,
The Brand Factory & Conceive
Advertising (Graphic Designer),
4 Player Studio (Web G Designer).
Auckland Transport as part of
an award winning design team,
being also the co-founder of
Web Creative Store - an online
web studio - and for two years he
teamed up with Peerpoint LLC to
design and promote their Lyrical
Karaoke App for iPhone.
Celebrating 5 years with Auckland Transport
Celebrating 5 years with Auckland Transport
Celebrating 5 years with
Auckland Transport
Celebrating 5 years with Auckland Transport
Celebrating 5 years with
Auckland Transport
#08 / Auckland Transport
High 5.
5 years of extraordinary experiences + working with fantastic people,
could not simply be illustrated within just a few slides.
#08 / Auckland Transport
High 5.
5 years of extraordinary experiences +
working with fantastic people, could not simply
be illustrated within just a few slides.
#08 / Auckland Transport
High 5.
5 years of extraordinary experiences +
working with fantastic people, could not simply
be illustrated within just a few slides.
#08 / Auckland Transport
High 5.
5 years of extraordinary experiences +
working with fantastic people, could not
simply be illustrated within just a few slides.
#08
/ Auckland Transport
High 5.
5 years of extraordinary
experiences + working with
fantastic people, could not
simply be illustrated
within just a few slides.
#08 / Auckland Transport
High 5.2
5 years of extraordinary experiences + working with fantastic people,
could not simply be illustrated within just a few slides.
#08 / Auckland Transport
High 5.2
5 years of extraordinary experiences +
working with fantastic people, could not simply
be illustrated within just a few slides.
#08 / Auckland Transport
High 5.2
5 years of extraordinary experiences +
working with fantastic people, could not simply
be illustrated within just a few slides.
#08 / Auckland Transport
High 5.2
5 years of extraordinary experiences +
working with fantastic people, could not
simply be illustrated within just a few slides.
#08
/ Auckland Transport
High 5.2
5 years of extraordinary
experiences + working with
fantastic people, could not
simply be illustrated
within just a few slides.
+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN
+ DATE: 2014 - PRESENT
+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN
+ DATE: 2014 - PRESENT
+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN
+ DATE: 2014 - PRESENT
+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN
+ DATE: 2014 - PRESENT
+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT+WEB+VIDEO+UI/UX
+ DATE: 2014 - PRESENT
As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones.
As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones.
As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones.
As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones.
As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones.
#07 / AT HOP Card Digital Wallet
Power to your phone.
Reimagining the way of keeping and managing
your HOP cards using your phone.
#07 / AT HOP Card Digital Wallet
Power to your phone.
Reimagining the way of keeping and managing
your HOP cards using your phone.
#07 / AT HOP Card Digital Wallet
Power to
your phone.
Reimagining the way of keeping and managing
your HOP cards using your phone.
#07 / AT HOP Card Digital Wallet
Power to
your phone.
Reimagining the way of keeping and managing
your HOP cards using your phone.
#07
/ AT HOP Card Digital Wallet
Power to
your phone.
Reimagining the way
of keeping and managing
your HOP cards using
your phone.
+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018
+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018
+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018
+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018
+ PROJECT: HOP CARD APP (CONCEPT)
+ ROLE: UI/UX DESIGN & AD
+ DATE: 2018
Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.
Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.
Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.
Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.
Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.
#06 / Auckland Lightrail Project
On tracks.
First Lightrail (tram) ever in Auckland, to replace
some of its most heavily used bus routes.
#06 / Auckland Lightrail Project
On tracks.
First Lightrail (tram) ever in Auckland, to replace
some of its most heavily used bus routes.
#06 / Auckland Lightrail Project
On tracks.
First Lightrail (tram) ever in Auckland, to replace
some of its most heavily used bus routes.
#06 / Auckland Lightrail Project
On tracks.
First Lightrail (tram) ever in Auckland, to replace
some of its most heavily used bus routes.
#06
/ Auckland Lightrail Project
On tracks.
First Lightrail (tram) ever
in Auckland, to replace
some of its most heavily
used bus routes.
+ PROJECT: AUCKLAND LIGHTRAIL PROJECT / LOGO DESIGN
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018
+ PROJECT: AUCKLAND LIGHTRAIL PROJECT / LOGO DESIGN
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018
+ PROJECT: AUCKLAND LIGHTRAIL PROJECT / LOGO DESIGN
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018
+ PROJECT: LIGHTRAIL PROJECT
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018
The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I was in charge with designing a logo design for this upcoming project.
The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I was in charge with designing a logo design for this upcoming project.
The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I was in charge with designing a logo design for this upcoming project.
The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I was in charge with designing a logo design for this upcoming project.
#05 / Personal Logofolio
The Gallery.
A small gallery of my logo designs carefully selected.
#05 / Personal Logofolio
The Gallery.
A small gallery of my logo designs carefully selected.
#05 / Personal Logofolio
The Gallery.
A small gallery of my logo designs carefully selected.
#05 / Personal Logofolio
The Gallery.
A small gallery of my logo designs
carefully selected.
#05
/ Personal Logofolio
The Gallery.
A small gallery of
my logo designs
carefully selected.
+ CLIENT: MISC
+ ROLE: LOGO DESIGN
+ DATE: PAST + PRESENT
+ CLIENT: MISC
+ ROLE: LOGO DESIGN
+ DATE: PAST + PRESENT
+ CLIENT: MISC
+ ROLE: LOGO DESIGN
+ DATE: PAST + PRESENT
+ CLIENT: MISC
+ ROLE: LOGO DESIGN
+ DATE: PAST + PRESENT
To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.
To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.
To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.
To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.
#04 / Televic Rail for Auckland Electric Trains
Change is in the air.
Best passenger information / on-board control system in
the world is coming to Auckland New Electric Trains.
#04 / Televic Rail for Auckland Electric Trains
Change is in the air.
Best passenger information / on-board control system in
the world is coming to Auckland New Electric Trains.
#04 / Televic Rail for Auckland Electric Trains
Change is
in the air.
Best passenger information / on-board control system in
the world is coming to Auckland New Electric Trains.
#04 / Televic Rail for Auckland Electric Trains
Change is
in the air.
Best passenger information / on-board
control system in the world is coming
to Auckland New Electric Trains.
#04
/ Televic Rail for
Auckland Electric Trains
Change is
in the air.
Best passenger
information / on-board
control system in the
world is coming to
Auckland New
Electric Trains.
+ PROJECT: AUCKLAND TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015
+ PROJECT: AUCKLAND TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015
+ PROJECT: AUCKLAND TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015
+ PROJECT: TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
#03 / Dach Painting
Wet paint.
Classic case of rebranding for a painting company
based in Milford, Auckland.
#03 / Dach Painting
Wet paint.
Classic case of rebranding for a painting company
based in Milford, Auckland.
#03 / Dach Painting
Wet paint.
Classic case of rebranding for a painting
company based in Milford, Auckland.
#03 / Dach Painting
Wet paint.
Classic case of rebranding for a painting
company based in Milford, Auckland.
#03
/ Dach Painting
Wet paint.
Classic case of
rebranding for a painting
company based in
Milford, Auckland.
+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: GRAPHIC DESIGN
+ DATE: 2013
+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: GRAPHIC DESIGN
+ DATE: 2013
+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: GRAPHIC DESIGN
+ DATE: 2013
+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: GRAPHIC DESIGN
+ DATE: 2013
Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.
Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.
Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.
Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.
#02 / Perri Cider New Zealand
Deliciously good.
A delicious New Zealand cider locally made with natural ingredients.
You will love the cider. And the label, too.
#02 / Perri Cider New Zealand
Deliciously good.
A delicious New Zealand cider locally made with natural ingredients.
You will love the cider. And the label, too.
#02 / Perri Cider New Zealand
Deliciously
good.
A delicious New Zealand cider locally made
with natural ingredients. You will love the cider.
And the label, too.
#02 / Perri Cider New Zealand
Deliciously
good.
A delicious New Zealand cider locally made
with natural ingredients.You will love the cider.
And the label, too.
#02
/ Perri Cider New Zealand
Deliciously
good.
A delicious New Zealand
cider locally made with
natural ingredients.
You will love the cider.
And the label, too.
+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010
+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010
+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010
+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010
For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.
For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.
For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.
For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.
#01 / Lyrical Karaoke App for iOS
Singing with friends.
A unique karaoke app with a minimalistic design
which focuses on the user experience.
#01 / Lyrical Karaoke App for iOS
Singing with friends.
A unique karaoke app with a minimalistic design
which focuses on the user experience.
#01 / Lyrical Karaoke App for iOS
Singing
with friends.
A unique karaoke app with a minimalistic
design which focuses on the user experience.
#01 / Lyrical Karaoke App for iOS
Singing
with friends.
A unique karaoke app with a
minimalistic design which focuses
on the user experience.
#01
/ Lyrical Karaoke App for iOS
Singing
with friends.
A unique karaoke app
with a minimalistic
design which focuses
on the user experience.
+ PROJECT: LYRICAL KARAOKE APP BY PEERPOINT
+ ROLE: UI/UX DESIGN FOR IOS / ART DIRECTION
+ DATE: 2012 - 2013
+ PROJECT: LYRICAL KARAOKE APP BY PEERPOINT
+ ROLE: UI/UX DESIGN FOR IOS / ART DIRECTION
+ DATE: 2012 - 2013
+ PROJECT: LYRICAL KARAOKE APP BY PEERPOINT
+ ROLE: UI/UX DESIGN FOR IOS / ART DIRECTION
+ DATE: 2012 - 2013
+ PROJECT: LYRICAL APP BY PEERPOINT
+ ROLE: UI/UX DESIGN FOR IOS / AD
+ DATE: 2012 - 2013
After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.
After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.
After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.
After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.
Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Last but not least, many thanks to the amazing Dirk for taking this fantastic photo.
Thank you.
Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Last but not least, many thanks to the amazing Dirk for taking this fantastic photo.
Thank you.
Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Last but not least, many thanks to the amazing Dirk for taking this fantastic photo.
Thank you.
Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Last but not least, many thanks to the amazing Dirk for taking this fantastic photo.
Thank you.
Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Last but not least, many thanks to the amazing Dirk for taking this fantastic photo.
Thank you.
Need a logo? Some creative ideas?
Let's do something amazing.
Need a logo? Some creative ideas?
Let's do something amazing.
