Simplicity

is the ultimate

Simplicity

is the ultimate

Simplicity

is the ultimate

Simplicity

is the ultimate

Simplicity

is the ultimate

sophistication.

sophistication.

sophistication.

sophistication.

sophistication.

                                    Leonardo Da Vinci - over 500 years ago  

 

Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.

During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.

Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.

Some of his work has received international recognition.

Leonardo Da Vinci - over 500 years ago  

 

Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.

During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.

Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.

Some of his work has received international recognition.

              Leonardo Da Vinci - over 500 years ago  

 

Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.

During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.

Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.

Some of his work has received international recognition.

Leonardo Da Vinci - over 500 years ago

  

Calin Alexander is designer born in Europe currently living in Auckland, New Zealand.

During his twenty+ years of experience, he had the privilege of working with big brands / for companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.

Today, he is working for Auckland Transportas part of an award-winning design team, being also the co-founder of Web Creative Store.

Some of his work has received international recognition.

Leonardo Da Vinci - over 500 years ago  


Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.

During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.

Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.

Some of his work has received international recognition.

TULIP-VISUAL-WORK-PAGE-6-DEC-2021-01

 

Verba volant.

 

 

Verba volant.

 

Verba volant.


Verba volant.

Verba volant.

Rating-Stars-01

"Calin’s work over

the years have led

to an outstanding

body of work!"

Rating-Stars-01

"Multi-skilled in the

design and creative

world from mapping

to interactive visual

content."

Rating-Stars-01

"Excelled at rapid

prototyping, brought

a lot of fantastic ideas

to the table."

Auckland Transport

 

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

 

Auckland Transport

 

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

 

Auckland Transport

 

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Transport

 

More than seven years, 

hundreds of projects,

a handful of challenges,

rewarding feedback and 

a few good friends.

 

Working for Auckland Transport wasn't always a smooth ride. As a designer, I have designed for print, web, mobile and video. For five years, I have contributed to the transition of our studio from a print based  to a multidisciplinary one.  I have been involved in the Customer Experience Sprint Sessions, designed to discover and explore new ways of creating better experiences for our customers, by improving existing products or developing new ones for the future. Bellow is my journey through all these seven years.  

Anniversary-72-01
ID-BADGE-02
ID-BADGE-01

ID access card 

Access granted.

ID access card 

Access granted.

ID access card 

Access granted.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

ID access card 

Access

granted.

An ID pass is a plastic card with a microchip or magnetic strip

containing encoded data that is read by passing the card through

or over an electronic device, used to provide access to restricted or

secure areas or systems. This was my concept for the new ID pass

which can be used as an ID pass and AT employee HOP card.

  

An ID pass is a plastic card with a microchip or magnetic strip

containing encoded data that is read by passing the card through

or over an electronic device, used to provide access to restricted or

secure areas or systems. This was my concept for the new ID pass

which can be used as an ID pass and AT employee HOP card.

  

An ID pass is a plastic card with a microchip or magnetic strip

containing encoded data that is read by passing the card through

or over an electronic device, used to provide access to restricted or

secure areas or systems. This was my concept for the new ID pass

which can be used as an ID pass and AT employee HOP card.

  

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

An ID pass is a plastic card with a microchip or magnetic strip containing encoded data that is read by passing the card through or over an electronic device, used to provide access to restricted or secure areas or systems. This was my concept for the new ID pass which can be used as an ID pass and AT employee HOP card.

  

The old AT pass

  

The old AT pass

  

The old AT pass

  

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

The old AT pass

OLD-ATHOP-CARD2-01
Bus-Front-01-1

Eco buses

Buses go green. 

Eco buses

Buses go green. 

Eco buses

Buses go green. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Eco buses

Buses go 

green. 

In colours. 

In colours. 

In colours. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

In colours. 

My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheros.

My vision for the new green buses 

(Electric + Hydrogen), as well as a

refreshed design for the existing Metro

fleet to match the two superheros.

My vision for the new green buses 

(Electric + Hydrogen), as well as a

refreshed design for the existing Metro

fleet to match the two superheros.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My vision for the new green buses  (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheros.

Bus Advertising

People are

twice as likely

to remember

Bus Advertising

People are

twice as likely

to remember

Bus Advertising

People are

twice as likely

to remember

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Bus Advertising

People are

twice as likely

to remember

a moving ad.

 

a moving ad.

 

a moving ad.

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

a moving ad.

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

 

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

 

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e!  More importantly, people prefer buses with advertising. 

 

HOP Pill

Keep your

HOP card fit.

HOP band

Keep your

HOP card fit.

HOP band

Keep your

HOP card fit.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

HOP band

Keep your

HOP card fit.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

6.2-new-white
6.3

Easy to put in, easy to take out.

Handy and secure.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Easy to connect to your phone

for your HOP transactions.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

iPhone-12-Mockup-ONLY-BLACK
Image3

The idea was born when a couple of friends complained about the issue they had with the new HOP TAG...

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Easy to mix and match.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

HOP card

In September

2016, it was

reported that

the one

millionth AT

Hop card had

been sold.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.

In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.

ATHOP2022-02
ATHOP2022-03
ATHOP2022-01
ATHOP32022-01
Cover2

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

HOP Digital wallet

A wallet

inside your

phone inside

your pocket.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.

 

 

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegantinterface that integrates tightly with theirexisting Journey app. The project is on holdfor now.

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

After meeting with the Mobile Team at AT, I came up with a modern, simple and elegantinterface that integrates tightly with theirexisting Journey app. The project is on holdfor now.

 

1-1
0
52
6
2-1
3
8
7
6-1

Uniform 

A well-tied tie

is the first serious

step in one's career.

Uniform 

A well-tied tie

is the first serious

step in one's career.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Uniform 

A well-tied tie

is the first

serious

step in one's

career.

Back in 2015, ties were still in fashion.

Back in 2015, ties were still in fashion.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Back in 2015, ties were still in fashion.

Tie-cover

Operations Center 

Hundreds

of cameras

keep the city

moving.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Operations Center 

Hundreds

of cameras

keep the city

moving.

Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.

I was in charge of designing a set of two special coins to celebrate this event. 

 

Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna. 

I was in charge of designing a set of two special coins to celebrate this event.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna. 

I was in charge of designing a set of two special coins to celebrate this event.

Puhinui Station 2021 

To think

outside

the box,

 

Puhinui Station 2021 

To think

outside

the box,

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Puhinui Station 2021 

To think

outside

the box,

 

 

you need

to see the

box first.

 

you need

to see the

box first.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

 

you need

to see the

box first.

Welcoming pack for the

Puhinui Station Opening Day.

Welcoming pack for the

Puhinui Station Opening Day.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Welcoming pack for the Puhinui Station Opening Day.

PRESENTATION BOARDS

Water bottle

Drinking water

is very important.

Water bottle

Drinking water

is very important.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Water bottle

Drinking water

is very important.

 So is the bottle.

 So is the bottle.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

 So is the bottle.

A set of six water bottles designed for the Travelwise local

campaign "Stop. Look. Listen!" using the iconic paua shell

pattern to infuse a traditional kiwi look. 


A set of six water bottles designed for the Travelwise local

campaign "Stop. Look. Listen!" using the iconic paua shell

pattern to infuse a traditional kiwi look. 


Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

A set of six water bottles designed for the Travelwise local campaign "Stop. Look. Listen!" using the iconic paua shell pattern to infuse a traditional kiwi look. 


AT-Drinking-Water-Bottles3

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

A collection of logos and key visuals which I designed for

different events, campaings or products. 

A collection of logos and key visuals which I designed for

different events, campaings or products. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

A collection of logos and key visuals whichI designed for different events, campaings or products. 

Logouri-92022-15
Logouri-5-2022-01
Logouri-7-2022-01
Logouri-5-2022-03
Logouri-5-2022-04
Logouri-5-2022-11
Logouri-5-2022-06
Logouri-5-2022-13
Logouri-5-2022-07
Logouri-7-2022-05
Logouri-5-2022-10
Logouri-5-2022-05
Logouri-5-12
Logouri-5-2022-02
Logouri-7-2022-02
Logouri-2.0-2022-09-1
Logouri-5-2022-14
Logouri-7-2022-04
Logouri-92022-17
Logouri-2.0-2022-08-1

That’s a lot of

responsibility on

a tiny image!

That’s a lot of

responsibility on

a tiny image!

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

That’s a lot of

responsibility on

a tiny image!

Digital screens

A new way

of sharing the news 

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Latest news, promotion for employees,

days of, celebration days and so on,

inside AT headquartes buliding in Viaduct. 

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Logofolio

At the very basic

level, logos are

symbols made up

of text and images

that help us identify

brands we like.

A good logo is

the cornerstone

of a brand. 

PRESENTATION BOARDS

 Campaigns + flags + billboards 

For customer

eyes only.

Outdoor + campaigns 

For customer

eyes only.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Outdoor + campaigns 

For customer

eyes only.

We run campaigns to promote work we are doing around Auckland, encourage

different travel options, create safer behaviour on roads, and let you know about

what we have on offer in the way of products and services.

We run campaigns to promote work we

are doing around Auckland, encourage

different travel options, create safer

behaviour on roads, and let you know about

what we have on offer in the way of products

and services.

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

We run campaigns to promote work we are doing around Auckland, encourage different travel options, create safer behaviour on roads, and let you know about what we have on offer in the way of products and services.

 

FLIP-PRESENTATION-CARD-23

Brochures + posters

Most of

our work

is still on

paper.

Print 

Most of

our work

is still on

paper.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Print 

Most of

our work

is still on

paper.

During these seven years, I designed hundreds of informative / fun materials.

During these seven years, I designed hundreds of informative / fun materials.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

During these seven years, I designed hundreds of informative / fun materials.

brochure 01

brochure 02

brochure 03

farewell

book

electric trains

book

series

new

identity

Cards 

Winter is

coming.

Cards 

Winter is

coming.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Cards

Winter is

coming.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

XmasBlack-SNOW-FLAKE-FINA
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XmasCARDS-17
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Xmas-Cards-set-2-05
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Auckland Televic Rail System

Designing the interface

and screens for the 

passenger information /

on-board control system

coming to Auckland's

New Electric Trains. 

 

Auckland Televic Rail System

Designing the interface

and screens for the 

passenger information /

on-board control system

coming to Auckland's

New Electric Trains. 

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Televic Rail System

Designing the

interface

and screens

for the 

passenger

information /

on-board

control system

coming to

Auckland's

New Electric

Trains. 


For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

 

 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

WINDOW-STICKER2-01

Graphs 

Information

graphically

presented.

Graphs 

Information

graphically

presented.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Graphs 

Information

graphically

presented.

Few examples below.

 

 

Few examples below.

 

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Few examples below.

Screen-Shot-2022-01-11-at-9.05.41-AM-1

Vehicle

Young

drivers

programme.

Vehicle

Young

drivers

programme.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Vehicle

Young drivers

programme.

Launched in 2018 following two years of development, it adopts learnings and research from countries recognised as delivering ‘best practice’ when it comes to driver learning.

Launched in 2018 following two years of development, it adopts learnings and research from countries recognised as delivering ‘best practice’ when it comes to driver learning.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Launched in 2018 following two years of development, it adopts learnings and research from countries recognised as delivering ‘best practice’ when it comes to driver learning.

Web + digital

Design focused

on user.

Cards 

Winter is

coming.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Cards

Winter is

coming.

Includes social media ads, EDMs, reskinning ATMP and elements

for Engine Room as well as working with the Mobile team. 

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Spread joy, share cheer, merry everything and a happy always!  It is always fun to design greeting cards for all holidays seasons.

WEB-WORK-123
BLOG21-1

The work below is part of the Sprint Sessions focused on improving customer experience on the AT app. Some ideas were incorporated into the current app: colour change to match the existing wayfinding system, better turn by turn navigation, taking and sharing photos of a bus station as a reference point, and using the upcoming augmented reality. More ideas will be seen in future updates. 

 

The work below is part of the Sprint Sessions focused on improving customer experience on the AT app. Some ideas were incorporated into the current app: colour change to match the existing wayfinding system, better turn by turn navigation, taking and sharing photos of a bus station as a reference point, and using the upcoming augmented reality. More ideas will be seen in future updates. 

 

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

The work below is part of the Sprint Sessions focused on improving customer experience on the AT app. Some ideas were incorporated into the current app: colour change to match the existing wayfinding system, better turn by turn navigation, taking and sharing photos of a bus station as a reference point, and using the upcoming augmented reality. More ideas will be seen in future updates. 

ASPRINT-APP-WORK-5

Other useful things

Media box

lounge used

for different

events.

Other useful things

Media box

lounge used

for different

events.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Other useful things

Media box

lounge used

for different

events.

MEDIA-BOX15

That's all. Now, have a break.

Have a little fun!

play with the slider <I>

That's all. Now, have a break.

Have a little fun!

{play with the slider}

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

Auckland Light Rail

First Lightrail ever

in Auckland, to replace

some of its most heavily

used bus routes.

That's all. Now, have a break.

Have a little fun!

{play with the slider}

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

 

Thank you. 

 

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

 Thank you. 

 

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

 Thank you. 

 

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

 Thank you. 

 

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

 Thank you.  

Want to work together?

Let's do something amazing.

Want to work together?

Let's do something amazing.

Want to work together?

Let's do something amazing.

Want to work together?

Let's do something amazing.

Want to work together?Let's do something amazing.

Built with ❤️ Made with Semplice

Copyright 2022 / Calin Alexander

Built with ❤️ Made with Semplice

Copyright 2018 - 2020. Calin Alexander

Built with ❤️ Made with Semplice

Copyright 2018 - 2020. Calin Alexander

Built with ❤️ Made with Semplice

Copyright 2018 - 2020. Calin Alexander

Built with ❤️ Made with Semplice

Copyright 2018 - 2020. Calin Alexander

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