Simplicity is   

 the ultimate

 sophistication

Simplicity is

 the ultimate

 sophistication.

Simplicity is

 the ultimate

 sophistication.

Simplicity is

 the ultimate

 sophistication.

Simplicity is

 the ultimate

 sophistication

         -  LEONARDO DA VINCI           

       - LEONARDO DA VINCI

      - LEONARDO DA VINCI

      - LEONARDO DA VINCI

    - LEONARDO DA VINCI

Calin Alexander is a designer

born in Europe currently living

in Auckland, New Zealand.

 

During his 20+ years of experience,

he had the privilege of working with/

for companies like - Realitatea TV

(Art Director), Orange, GSK,

Heep Media, Skepsis, Prima TV,

The Brand Factory & Conceive

Advertising (Graphic Designer),

4 Player Studio

(Web Graphic Designer).

 

Today, he is working for

Auckland Transport as part of

an award winning design team,

being also the co-founder of

Web Creative Store an online

web studio - and for two years he

teamed up with Peerpoint LLC to

design and promote their Lyrical

Karaoke App for iPhone. 

Calin Alexander is a designer

born in Europe currently living

in Auckland, New Zealand.

 

During his 20+ years of experience,

he had the privilege of working with/

for companies like - Realitatea TV

(Art Director), Orange, GSK,

Heep Media, Skepsis, Prima TV,

The Brand Factory & Conceive

Advertising (Graphic Designer),

4 Player Studio

(Web Graphic Designer).

 

Today, he is working for

Auckland Transport as part of

an award winning design team,

being also the co-founder of

Web Creative Store an online

web studio - and for two years he

teamed up with Peerpoint LLC to

design and promote their Lyrical

Karaoke App for iPhone. 

Calin Alexander is a designer

born in Europe currently living

in Auckland, New Zealand.

 

During his 20+ years of experience,

he had the privilege of working with/

for companies like - Realitatea TV

(Art Director), Orange, GSK,

Heep Media, Skepsis, Prima TV,

The Brand Factory & Conceive

Advertising (Graphic Designer),

4 Player Studio

(Web Graphic Designer).

 

Today, he is working for

Auckland Transport as part of

an award winning design team,

being also the co-founder of  

Web Creative Store an online

web studio - and for two years he 

teamed up with Peerpoint LLC to 

design and promote their Lyrical

Karaoke App for iPhone.

Calin Alexander is a designer

born in Europe currently living

in Auckland, New Zealand.

 

During his 20+ years of experience,

he had the privilege of working with/

for companies like - Realitatea TV

(Art director), Orange, GSK,

Heep Media, Skepsis, Prima TV,

The Brand Factory & Conceive

Advertising (Graphic Designer),

4 Player Studio

(Web Graphic Designer).

 

Today, he is working for

Auckland Transport as part of

an award winning design team,

being also the co-founder of

Web Creative Store an online

web studio - and for two years he

teamed up with Peerpoint LLC to

design and promote their Lyrical

Karaoke App for iPhone.

Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand. 

During his 20+ years of experience, he had the privilege of working with/ for companies like - Realitatea TV (Art Director), Orange, GSK, Heep Media, Skepsis, Prima TV, The Brand Factory & Conceive Advertising (Graphic Designer), 4 Player Studio (Web Graphic Designer). 

Today, he is working for Auckland Transport as part of award designing team, being also the co-founder of Web Creative Store - an online web studio - and for two years he teamed up with Peerpoint LLC to design and promote their Lyrical Karaoke App for iPhone.

Celebrating 5 years with Auckland Transport*****

 

           Celebrating 5 years with

                              Auckland Transport*****

        Celebrating 5 years with

              Auckland Transport*****

      Celebrating 5 years with

                               Auckland Transport*****

Celebrating 5 years with

Auckland Transport*****

#11

Auckland Transport - 5 years

of extraordinary experiences +

working with fantastic people,

could not simply be illustrated

within just a few slides.

 

#11

Auckland Transport - 4 years

of extraordinary experiences +

working with fantastic people,

could not simply be illustrated

within just a few slides.

 

#11

Auckland Transport 

4 years of extraordinary experiences + working with fantastic people, could not simply be illustrated within just a few slides.

 

#11

Auckland Transport 

4 years of extraordinary experiences + working with fantastic people,could not simply be illustrated within just a few slides.

 

#11

Auckland Transport

4 years of extraordinary experiences + working with fantastic people,  could not simply be illustrated within just few slides.

 

+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN 
+ DATE: 2014 - 2018

+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN 
+ DATE: 2014 - 2018


+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: PRINT + WEB + VIDEO + UI/UX DESIGN 
+ DATE: 2014 - 2018

As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones. 

As a graphic designer at Auckland Transport, I designed for all platforms including print, web, mobile and video. For the last five years I worked on different design projects, helping AT after a major rebrand - as the company was growing more than ever. Being part of AT Sprint Team I was also involved in workshops about developing future products or improving existing ones (AT Mobile app / AT HOP Card app, Wayfinding signage) aiming to deliver a better experience to our customers. 

#10

HOP Digital Wallet - Reimagining the way of keeping and managing your HOP cards using your phone.

 

#10

HOP Digital Wallet - Reimagining the way of keeping and managing your HOP cards using your phone.

 

#10

HOP Digital Wallet 

Reimagining the way of keeping and managing your HOP cards using your phone.

 

#10

HOP Digital Wallet  

Reimagining the way of keeping and managing your HOP cards using your phone.

 

#10

HOP Digital Wallet

Reimagining the way of keeping and managing your HOP cards using your phone.

 

+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018

+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018


+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018

Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.

Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.

#09

Lightrail Project  - First Lightrail (tram) ever in Auckland, to replace some of its most heavily used bus routes. 

 

#09

Lightrail Project  - First Lightrail (tram) ever in Auckland, to replace some of its most heavily used bus routes. 

 

#09

Lightrail Project  

First Lightrail (tram) ever in Auckland, to replace some of its most heavily used bus routes. 

 

#09

Lightrail Project  

First Lightrail (tram) ever in Auckland, to replace some of its most heavily used bus routes. 

 

#09

Lightrail Project  

First Lightrail (tram) ever in Auckland, to replace some of its most heavily used bus routes. 

 

+ PROJECT: AUCKLAND LIGHTRAIL PROJECT / LOGO DESIGN 
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018 

+ PROJECT: AUCKLAND LIGHTRAIL PROJECT/LOGO DESIGN 
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018 

+ PROJECT: AUCKLAND LIGHTRAIL/LOGO DESIGN 
+ ROLE: GRAPHIC DESIGN
+ DATE: 2018

The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I was in charge with designing a logo design for this upcoming project.


The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I was in charge with designing a logo design for this upcoming project.

The Auckland Transport Alignment Project (ATAP) has committed to providing light rail between the City Centre and Māngere and to Auckland’s north west within the next ten years (2018-2028). I have been asked to develop a logo design for this project.

#08

The Gallery - A small (and I mean really small) collection of my logo designs. 

#08

The Gallery - A small (and I mean really small) collection of my logo designs. 

#08

The Gallery 

A small (and I mean really small) collection of my logo designs. 

#08

The Gallery 

A small (and I mean really small) collection of my logo designs. 

#08

The Gallery

A small (and I mean really small) collection of my logo designs.

+ CLIENT: MISC
+ ROLE: LOGO DESIGN 
+ DATE: PAST + PRESENT

+ CLIENT: MISC
+ ROLE: LOGO DESIGN 
+ DATE: PAST + PRESENT

To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.

 

To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.

To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.

#07

Televic - Best passenger information / on-board control system in the world is coming to Auckland New Electric Trains.

 

#07

Televic - Best passenger information / on-board control system in the world is coming to Auckland New Electric Trains.

 

#07

Televic 

Best passenger information / on-board control system in the world is coming to Auckland New Electric Trains.

 

#07

Televic 

Best passenger information / on-board control system in the world is coming to Auckland New Electric Trains.

 

#07

Televic

Best passenger information / on-board control system in the world is coming to AT New Electric Trains.

 

+ PROJECT: AUCKLAND TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015

+ PROJECT: AUCKLAND TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 


For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage. 

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.

#06

Dach Painting - Classic case of rebranding a painting company based in Milford, Auckland. 

#06

Dach Painting - Classic case of rebranding a painting company based in Milford, Auckland. 

#06

Dach Painting 

Classic case of rebranding a painting company based in Milford, Auckland. 

#06

Dach Painting  

Classic case of rebranding a painting company based in Milford, Auckland. 

#06

Dach Painting  

Classic case of rebranding a painting company based in Milford, Auckland.

+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: GRAPHIC DESIGN
+ DATE: 2013

+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: GRAPHIC DESIGN
+ DATE: 2013

Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.


Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.

Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.

#05

Car Design - To make the most out of your car wrap, you need a design that is bold and simple.

 

#05

Car Design - To make the most out of your car wrap, you need a design that is bold and simple.

 

#05

Car Design 

To make the most out of your car wrap, you need a design that is bold and simple.

 

#05

Car Design 

To make the most out of your car wrap, you need a design that is bold and simple.

 

#05

Car Design

To make the most out of your car wrap you need a design that is bold and simple.

 

+ PROJECT: CAR LIVERY
+ ROLE: GRAPHIC DESIGN
+ DATE: 2010 - 2017

+ PROJECT: CAR LIVERY
+ ROLE: GRAPHIC DESIGN
+ DATE: 2010 - 2017

Designing a livery for a car is quite the adventure. Each and every car presents its own new obstacles and requirements which force the mind into a more openly creative and objective headspace.

 

Designing a livery for a car is quite the adventure. Each and every car presents its own new obstacles and requirements which force the mind into a more openly creative and objective headspace.

Designing a livery for a car is quite the adventure. Each and every car presents its own new obstacles and requirements which force the mind into a more openly creative and objective headspace.

#04

Web Creative Store - Building responsive websites with passion and pride.Business Class Web Design Services.

 

#04

Web Creative Store - Building responsive websites with passion and pride.Business Class Web Design Services.

 

#04

Web Creative Store 

Building responsive websites with passion and pride.Business Class Web Design Services.

 

#04

Web Creative Store 

Building responsive websites with passion and pride.Business Class Web Design Services.

 

#04

Web Creative Store

Building responsive websites with passion and pride. Business Class Web Design Services.

 

+ PROJECT: WEB CREATIVE STORE
+ ROLE: CO-FOUNDER + CREATIVE DIRECTOR
+ DEMO: VIEW WEBSITE

+ PROJECT: WEB CREATIVE STORE
+ ROLE: CO-FOUNDER + CREATIVE DIRECTOR
+ DEMO: VIEW WEBSITE

2013 marks the year my partner and I founded Web Creative Store (WCS) dubbing me the resposibilities of creative direction, product design and branding and marketing. Our primary focus was Responsive Web Design, seeing as RWB was becoming increasingly popular back then.

 

2013 marks the year my partner and I founded Web Creative Store (WCS) dubbing me the resposibilities of creative direction, product design and branding and marketing. Our primary focus was Responsive Web Design, seeing as RWB was becoming increasingly popular back then.

2013 marks the year my partner and I founded Web Creative Store (WCS) dubbing me the resposibilities of creative direction, product design and branding and marketing. Our primary focus was Responsive Web Design, seeing as RWB was becoming increasingly popular back then.

#03

Perri Cider - A delicious New Zealand cider locally made with natural ingredients.

 

#03

Perri Cider - A delicious New Zealand cider locally made with natural ingredients.

 

#03

Perri Cider 

A delicious New Zealand cider locally made with natural ingredients.

 

#03

Perri Cider 

A delicious New Zealand cider locally made with natural ingredients.

 

#03

Perri Cider

A delicious New Zealand cider locally made with natural ingredients.

 

+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010

+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010

For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.

 

For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.

For Perri Cider New Zealand Company, I designed a set of new labels that reflect the more serious qualitative values of the product whilst retaining that classic locally made NZ vibe.

#02

Lyrical -  A unique karaoke app with a minimalistic design which focuses on the user experience.

 

#02

Lyrical -  A unique karaoke app with a minimalistic design which focuses on the user experience.

 

#02

Lyrical

A unique karaoke app with a minimalistic design which focuses on the user experience.

 

#02

Lyrical 

A unique karaoke app with a minimalistic design which focuses on the user experience.

 

#02

Lyrical

A unique karaoke app with a minimalistic design which focuses on the user experience.

+ PROJECT: LYRICAL KARAOKE APP BY PEERPOINT 
+ ROLE: UI/UX DESIGN FOR IOS / ART DIRECTION
+ DATE: 2012 - 2013

+ PROJECT: LYRICAL KARAOKE APP BY PEERPOINT 
+ ROLE: UI/UX DESIGN FOR IOS / ART DIRECTION
+ DATE: 2012 - 2013

After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.

After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.

#01

Video + Web animation      

2015 to present (just a few of many).

 

#01

Video + Web animation      

2015 to present (just a few of many).

 

#01

Video + Web animation      

2015 to present (just a few of many).

 

#01

Video + Web animation

2015 to present (just a few of many).

 

#01

Video + Web animation

2015 to present

(just a few of many).

+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: VIDEO WORK 
+ DATE: 2015 - PRESENT

+ CLIENT: AUCKLAND TRANSPORT
+ ROLE: VIDEO WORK 
+ DATE: 2015 - PRESENT

As part of the Design Studio Team at Auckland Transport, I also work with video files using softwares such as Adobe After Effects and Premiere for editing, designing and adapting elements used for digital adshells, video channels and different campaigns.

 

As part of the Design Studio Team at Auckland Transport, I also work with video files using softwares such as Adobe After Effects and Premiere for editing, designing and adapting elements used for digital adshells, video channels and different campaigns.

As part of the Design Studio Team at Auckland Transport, I also work with video files using softwares such as Adobe After Effects and Premiere for editing, designing and adapting elements used for digital adshells, video channels and different campaigns.

Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Last but not least, many thanks to The Amazing Dirk for taking this fantastic photo.

 

Thank you. 

 

Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Last but not least, many thanks to The Amazing Dirk for taking this fantastic photo.

 

Thank you. 

 

Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Last but not least, many thanks to The Amazing Dirk for taking this fantastic photo.

 

Thank you. 

 

Being an open minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Last but not least, many thanks to The Amazing Dirk for taking this fantastic photo.

 

Thank you. 

 

Being an open minded person

and passionate about design,

I always seek new challenges,

willing to learn and explore.

 

I am more than happy to share

my experience with others. 

I love to create and I am really

grateful to have the opportunity

to do it.

 

Since I studied the power of visual

language, my main focus has

been on art direction and visual

communication.

 

Last but not least, many thanks

to The Amazing Dirk for taking

this fantastic photo.

 

Thank you. 

 

Need a logo? Some creative ideas?

Let's do something amazing.

Need a logo? Some creative ideas? Let's do something amazing.

 © 2018 CALIN ALEXANDER

© 2018 CALIN ALEXANDER

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