Art Direction & Visual Design

Simplicity

is the ultimate

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity is

the ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

sophistication.

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity is

the ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity

is the

ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Simplicity is

the ultimate

sophistication.

Leonardo Da Vinci - over 500 years ago

Calin Alexander is a designer born

in Europe currently living in Auckland,

New Zealand.

During his 20+ years of experience,

he had the privilege of working with

big brands / for companies like

Coca-Cola, ING Group, Orange, GSK,

Holcim, LG Electronics, Exim Bank,

Omniasig, Best Foods, Kohu Road,

Mole Map, Wilson Parking, Auckland

Fish Market, Perri Cider, Venerdi,

Veolia Romania,TVR, Realitatea TV,

Prima TV, Alpha TV, Heep Media,

Skepsis Advertising, 4 Players Studio,

Fresh Advertising, TheBrandFactory,

Conceive Creative.

Today, he is working for Auckland

Transport as part of an award-winning

design team is also the co-founder of

Web Creative Store - an online web

studio - and for two years he teamed up

with Peerpoint LLC to design and promote

their Lyrical Karaoke App for iPhone.

Calin Alexander is a designer born

in Europe currently living in Auckland,

New Zealand.

During his 20+ years of experience,

he had the privilege of working with

big brands / for companies like

Coca-Cola, ING Group, Orange, GSK,

Holcim, LG Electronics, Exim Bank,

Omniasig, Best Foods, Kohu Road,

Mole Map, Wilson Parking, Auckland

Fish Market, Perri Cider, Venerdi,

Veolia Romania,TVR, Realitatea TV,

Prima TV, Alpha TV, Heep Media,

Skepsis Advertising, 4 Players Studio,

Fresh Advertising, TheBrandFactory,

Conceiv Creative.

Today, he is working for Auckland

Transport as part of an award-winning

design team is also the co-founder of

Web Creative Store - an online web

studio - and for two years he teamed up

with Peerpoint LLC to design and promote

their Lyrical Karaoke App for iPhone.

Calin Alexander is a designer born

in Europe currently living in Auckland,

New Zealand.

During his 20+ years of experience,

he had the privilege of working with

big brands / for companies like

Coca-Cola, ING Group, Orange, GSK,

Holcim, LG Electronics, Exim Bank,

Omniasig, Best Foods, Kohu Road,

Mole Map, Wilson Parking, Auckland

Fish Market, Perri Cider, Venerdi,

Veolia Romania,TVR, Realitatea TV,

Prima TV, Alpha TV, Heep Media,

Skepsis Advertising, 4 Players Studio,

Fresh Advertising, TheBrandFactory,

Conceive Creative.

Today, he is working for Auckland

Transport as part of an award-winning

design team is also the co-founder of

Web Creative Store - an online web

studio - and for two years he teamed up

with Peerpoint LLC to design and promote

their Lyrical Karaoke App for iPhone.

Calin Alexander is a designer born

in Europe currently living in Auckland,

New Zealand.

During his 20+ years of experience,

he had the privilege of working with

big brands / for companies like

Coca-Cola, ING Group, Orange, GSK,

Holcim, LG Electronics, Exim Bank,

Omniasig, Best Foods, Kohu Road,

Mole Map, Wilson Parking, Auckland

Fish Market, Perri Cider, Venerdi,

Veolia Romania,TVR, Realitatea TV,

Prima TV, Alpha TV, Heep Media,

Skepsis Advertising, 4 Players Studio,

Fresh Advertising, TheBrandFactory,

Conceive Creative.

Today, he is working for Auckland

Transport as part of an award-winning

design team is also the co-founder of

Web Creative Store - an online web

studio - and for two years he teamed

up with Peerpoint LLC to design and

promote their Lyrical Karaoke App

for iPhone.

Calin Alexander is a designer

born in Europe currently living

in Auckland, New Zealand.

During his 20+ years of experience,

he had the privilege of working with

big brands / for companies like

Coca-Cola, ING Group, Orange, GSK,

Holcim, LG Electronics, Exim Bank,

Omniasig, Best Foods, Kohu Road,

Mole Map, Wilson Parking, Auckland

Fish Market, Perri Cider, Venerdi,

Veolia Romania,TVR, Realitatea TV,

Prima TV, Alpha TV, Heep Media,

Skepsis Advertising, 4 Players Studio,

Fresh Advertising, TheBrandFactory.

Today, he is working for Auckland

Transport as part of an award-winning

design team is also the co-founder

of Web Creative Store - an online web

studio - and for two years he teamed

up with Peerpoint LLC to design and

promote their Lyrical Karaoke App

for iPhone.

"Calin’s work over

the years have led

to an outstanding

body of work!"

"Multi-skilled in the

design and creative

world from mapping

to interactive visual

content."

"Excelled at rapid

prototyping, brought

a lot of fantastic ideas

to the table."

Celebrating 7 years with Auckland Transport

Celebrating 7 years with

Auckland Transport

Seven years of working with

talented people, witnessing

the biggest change in PT.

Auckland Transport

Seven years of working with

talented people, witnessing

the biggest change in PT.

Auckland Transport

Seven years of working with

talented people, witnessing

the biggest change in PT.

Auckland Transport

Seven years of working

with talented people,

witnessing the biggest

change in PT.

Auckland Transport

Seven years of working

with talented people,

witnessing the biggest

change in PT.

01

02

+ CLIENT: AUCKLAND TRANSPORT
+ PROJECTS: PRINT/WEB/VIDEO
+ DATE: 2014 - 2021

As a graphic designer at Auckland Transport, I have designed for all mediums - print, web, mobile and video. For the last 5 years, I have also contributed to the transition of an AT Design Studio based exclusively on print, to other areas like web + video + mobile. I have also been involved in the AT Sprint Sessions, whose main purpose is to discover and explore new ways of creating a more beneficial experience for our customers - either by improving existing products or designing future ones.

HOP Digital Wallet

Reimagining the way

of keeping and managing

your HOP cards using

your phone.

HOP Digital Wallet

Reimagining the way

of keeping and managing

your HOP cards using

your phone.

HOP Digital Wallet

Reimagining the way

of keeping and managing

your HOP cards using

your phone.

HOP Digital Wallet

Reimagining the way

of keeping and managing

your HOP cards using

your phone.

HOP Digital Wallet

Reimagining the way of

keeping and managing

your HOP cards using

your phone.

+ PROJECT: AT HOP CARD MOBILE APP (CONCEPT)
+ ROLE: UI/UX DESIGN & ART DIRECTION
+ DATE: 2018

Following the meeting with the Mobile Team at AT, I conceptualized a modern, simple and elegant interface that tightly integrates with their existing Journey app. Still in the concept stage.

The Gallery

A small selection

of my logo designs,

carefully curated.

The Gallery

A small selection

of my logo designs,

carefully curated.

The Gallery

A small selection

of my logo designs

carefully curated.

The Gallery

A small selection

of my logo designs

carefully curated.

The Gallery

A small selection

of my logo designs

carefully curated.

+ CLIENT: MISC
+ ROLE: LOGO DESIGN
+ DATE: PAST + PRESENT

To me, logo designing has always been a unique and challenging experience. I enjoy the exploration of different perspectives and always strive to give or find a new visual interpretation wherever I have the freedom to do so.

Televic Rail System Auckland

Designing the interface

and screens for the

passenger information /

on-board control system

coming to Auckland's

New Electric Trains.

Televic Rail System Auckland

Designing the interface

and screens for the

passenger information /

on-board control system

coming to Auckland's

New Electric Trains.

Televic Rail System Auckland

Designing the interface

and screens for the

passenger information /

on-board control system

coming to Auckland's

New Electric Trains.

Televic Rail System Auckland

Designing the interface

and screens for the

passenger information /

on-board control system

coming to Auckland's

New Electric Trains.

Televic Rail System Auckland

Designing the interface

and screens for the

passenger information /

on-board control system

coming to Auckland's

New Electric Trains.

+ PROJECT: AUCKLAND TELEVIC SYSTEM
+ ROLE: VISUALS + VIDEO WORK
+ DATE: 2015

For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.

Dach Painting

Classic case of rebranding

a painting company

based in North Shore.

Dach Painting

Classic case of rebranding

a painting company

based in North Shore.

Dach Painting

Classic case of rebranding

a painting company

based in North Shore.

Dach Painting

Classic case of

rebranding a painting

company based in

North Shore.

Dach Painting

Classic case of

rebranding a painting

company based

in North Shore.

+ CLIENT: DACH PAINTING SPECIALISTS
+ ROLE: REBRANDING
+ DATE: 2013

Dach Painting is a small painting company based in Milford, Auckland. The ownner (born in Romania, moved to New Zealand) reached out to me for help him with the rebranding his business - means new logo / business cards / livery for his car, website and few more other things. The new logo is inspired by the ancient Dacian Draco flag.

Perri Cider

Designing the label

for one of the premium

pear cider in Auckland

back in those days.

Perri Cider

Designing the label

for one of the premium

pear cider in Auckland

back in those days.

Perri Cider

Designing the label

for one of the premium

pear cider in Auckland

back in those days.

Perri Cider

Designing the label

for one of the premium

pear cider in Auckland

back in those days.

Perri Cider

Designing the label

for one of the premium

pear cider in Auckland

back in those days.

+ PROJECT: PERRI CIDER (NZ)
+ ROLE: LABEL DESIGN
+ DATE: 2010

.

Lyrical Karaoke for iOS

A unique karaoke app

with a minimalistic design

focused on "singing with

your friends" experience.

Lyrical Karaoke for iOS

A unique karaoke app

with a minimalistic design

focused on "singing with

your friends" experience.

Lyrical Karaoke for iOS

A unique karaoke app

with a minimalistic design

focused on "singing with

your friends" experience.

Lyrical Karaoke for iOS

A unique karaoke app

with a minimalistic

design focused on

"singing with your

friends" experience.

Lyrical Karaoke for iOS

A unique karaoke

app with a minimalistic

design focused on

"singing with your

friends" experience.

+ PROJECT: LYRICAL KARAOKE APP BY PEERPOINT
+ ROLE: UI/UX DESIGN FOR IOS / ART DIRECTION
+ DATE: 2012 - 2013

After designing the logo for his company Peerpoint, Jason Brown asked me to give designing the app UI a try. As the developing stages were coming to an end, Jason starting showing concerns toward the final product. He and I agreed on trying out a few experimental layouts first, which at first showed potential. The final result can be seen above. 2019 Update: after few years on the iOS Store, Jason decided to discontinue the app and move on with other projects.

Photo Manipulation

Have some fun!

Photo Manipulation

Have some fun!

Photo Manipulation

Have some fun!

Photo Manipulation

Have some fun!

Photo Manipulation

Have some fun!

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Thank you.

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Thank you.

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Thank you.

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Thank you.

Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.

I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.

Since I studied the power of visual language, my main focus has been on art direction and visual communication.

Thank you.

Want to work together?

Let's do something amazing.

Want to work together?

Let's do something amazing.

Want to work together?

Let's do something amazing.

Want to work together?

Let's do something amazing.

Want to work together?Let's do something amazing.

SEND ME AN EMAIL

Built with ❤️ Made with Semplice

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Be nice.

Niceness is magic, but no

one thinks of it that way since

it's quiet and constant.

Be kind.

Sometimes it takes only one

act of kindness and caring

to change a person's life.

Be grateful.

Appreciation is a wonderful

thing. It makes what is excellent

in others belong to us as well.