Simplicity
is the ultimate
Simplicity
is the ultimate
Simplicity
is the ultimate
Simplicity
is the ultimate
Simplicity
is the ultimate
sophistication.
sophistication.
sophistication.
sophistication.
sophistication.
Leonardo Da Vinci - over 500 years ago
Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.
During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.
Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.
Some of his work has received international recognition.
Leonardo Da Vinci - over 500 years ago
Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.
During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.
Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.
Some of his work has received international recognition.
Leonardo Da Vinci - over 500 years ago
Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.
During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.
Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.
Some of his work has received international recognition.
Leonardo Da Vinci - over 500 years ago
Calin Alexander is designer born in Europe currently living in Auckland, New Zealand.
During his twenty+ years of experience, he had the privilege of working with big brands / for companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.
Today, he is working for Auckland Transportas part of an award-winning design team, being also the co-founder of Web Creative Store.
Some of his work has received international recognition.
Leonardo Da Vinci - over 500 years ago
Calin Alexander is a designer born in Europe currently living in Auckland, New Zealand.
During his twenty+ years of experience, he had the privilege of working with big brands and companies like Coca-Cola, ING Group, Orange, GSK, Holcim, LG Electronics, Exim Bank, Omniasig, Best Foods, Kohu Road, Mole Map, Auckland Fish Market, Venerdi, Veolia Romania, TVR, RealitateaTV, Prima TV, Alpha TV, Skepsis Advertising, 4 Players Studio,TheBrandFactory, Conceive Creative and more.
Currently he is working for Auckland Transport as part of an award-winning design team and he is the co-founder of Web Creative Store.
Some of his work has received international recognition.
Verba volant.
Verba volant.
Verba volant.
Verba volant.
Verba volant.
"Calin’s work over
the years have led
to an outstanding
body of work!"
"Multi-skilled in the
design and creative
world from mapping
to interactive visual
content."
"Excelled at rapid
prototyping, brought
a lot of fantastic ideas
to the table."
Auckland Transport
More than seven years,
hundreds of projects,
a handful of challenges,
rewarding feedback and
a few good friends.
Auckland Transport
More than seven years,
hundreds of projects,
a handful of challenges,
rewarding feedback and
a few good friends.
Auckland Transport
More than seven years,
hundreds of projects,
a handful of challenges,
rewarding feedback and
a few good friends.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Transport
More than seven years,
hundreds of projects,
a handful of challenges,
rewarding feedback and
a few good friends.
Working for Auckland Transport wasn't always a smooth ride. As a designer, I have designed for print, web, mobile and video. For five years, I have contributed to the transition of our studio from a print based to a multidisciplinary one. I have been involved in the Customer Experience Sprint Sessions, designed to discover and explore new ways of creating better experiences for our customers, by improving existing products or developing new ones for the future. Bellow is my journey through all these seven years.
ID access card
Access granted.
ID access card
Access granted.
ID access card
Access granted.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
ID access card
Access
granted.
An ID pass is a plastic card with a microchip or magnetic strip
containing encoded data that is read by passing the card through
or over an electronic device, used to provide access to restricted or
secure areas or systems. This was my concept for the new ID pass
which can be used as an ID pass and AT employee HOP card.
An ID pass is a plastic card with a microchip or magnetic strip
containing encoded data that is read by passing the card through
or over an electronic device, used to provide access to restricted or
secure areas or systems. This was my concept for the new ID pass
which can be used as an ID pass and AT employee HOP card.
An ID pass is a plastic card with a microchip or magnetic strip
containing encoded data that is read by passing the card through
or over an electronic device, used to provide access to restricted or
secure areas or systems. This was my concept for the new ID pass
which can be used as an ID pass and AT employee HOP card.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
An ID pass is a plastic card with a microchip or magnetic strip containing encoded data that is read by passing the card through or over an electronic device, used to provide access to restricted or secure areas or systems. This was my concept for the new ID pass which can be used as an ID pass and AT employee HOP card.
The old AT pass
The old AT pass
The old AT pass
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
The old AT pass
Eco buses
Buses go green.
Eco buses
Buses go green.
Eco buses
Buses go green.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Eco buses
Buses go
green.
In colours.
In colours.
In colours.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
In colours.
My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheros.
My vision for the new green buses
(Electric + Hydrogen), as well as a
refreshed design for the existing Metro
fleet to match the two superheros.
My vision for the new green buses
(Electric + Hydrogen), as well as a
refreshed design for the existing Metro
fleet to match the two superheros.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My vision for the new green buses (Electric + Hydrogen), as well as a refreshed design for the existing Metro fleet to match the two superheros.
Bus Advertising
People are
twice as likely
to remember
Bus Advertising
People are
twice as likely
to remember
Bus Advertising
People are
twice as likely
to remember
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Bus Advertising
People are
twice as likely
to remember
a moving ad.
a moving ad.
a moving ad.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
a moving ad.
Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e! More importantly, people prefer buses with advertising.
Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e! More importantly, people prefer buses with advertising.
Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e! More importantly, people prefer buses with advertising.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Nearly 2 million New Zealanders are exposed to bus advertising every week! Audiences notice bus adverts because they m-o-v-e! More importantly, people prefer buses with advertising.
HOP Pill
Keep your
HOP card fit.
HOP band
Keep your
HOP card fit.
HOP band
Keep your
HOP card fit.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
HOP band
Keep your
HOP card fit.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Easy to put in, easy to take out.
Handy and secure.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Easy to connect to your phone
for your HOP transactions.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
The idea was born when a couple of friends complained about the issue they had with the new HOP TAG...
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Easy to mix and match.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
My concept of HOP pill was intended to replace the standard HOP card, using silicone bands which can be more convenient, fashionable and fun at the same time.
HOP card
In September
2016, it was
reported that
the one
millionth AT
Hop card had
been sold.
HOP card
In September
2016, it was
reported that
the one
millionth AT
Hop card had
been sold.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
HOP card
In September
2016, it was
reported that
the one
millionth AT
Hop card had
been sold.
An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.
In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.
An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.
In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
An AT HOP card is a reusable prepay smart card for travel on trains, ferries and buses around Auckland. Top up your card before travel and tag on and off an AT service to pay for your fare.
In December 2020 I designed a fresh look for the old HOP card, aiming for a more minimalistic look.
HOP Digital wallet
A wallet
inside your
phone inside
your pocket.
HOP Digital wallet
A wallet
inside your
phone inside
your pocket.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
HOP Digital wallet
A wallet
inside your
phone inside
your pocket.
After meeting with the Mobile Team at AT, I came up with a modern, simple and elegant interface that integrates tightly with their existing Journey app. The project is on hold for now.
After meeting with the Mobile Team at AT, I came up with a modern, simple and elegantinterface that integrates tightly with theirexisting Journey app. The project is on holdfor now.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
After meeting with the Mobile Team at AT, I came up with a modern, simple and elegantinterface that integrates tightly with theirexisting Journey app. The project is on holdfor now.
Uniform
A well-tied tie
is the first serious
step in one's career.
Uniform
A well-tied tie
is the first serious
step in one's career.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Uniform
A well-tied tie
is the first
serious
step in one's
career.
Back in 2015, ties were still in fashion.
Back in 2015, ties were still in fashion.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Back in 2015, ties were still in fashion.
Operations Center
Hundreds
of cameras
keep the city
moving.
Operations Center
Hundreds
of cameras
keep the city
moving.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Operations Center
Hundreds
of cameras
keep the city
moving.
Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.
I was in charge of designing a set of two special coins to celebrate this event.
Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.
I was in charge of designing a set of two special coins to celebrate this event.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Monitoring more than 630 cameras for 24 hours a day, seven days a week, staff at the Auckland Transport Operation Centre (ATOC) have instant access to live vision from across the city's local roads and motorways. Project ATOC went operational in August 2016, embedding a police liaison officer (PLO) at the Auckland Transport Operations Centre (ATOC) at Smales Farm, Takapuna.
I was in charge of designing a set of two special coins to celebrate this event.
Puhinui Station 2021
To think
outside
the box,
Puhinui Station 2021
To think
outside
the box,
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Puhinui Station 2021
To think
outside
the box,
you need
to see the
box first.
you need
to see the
box first.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
you need
to see the
box first.
Welcoming pack for the
Puhinui Station Opening Day.
Welcoming pack for the
Puhinui Station Opening Day.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Welcoming pack for the Puhinui Station Opening Day.
Water bottle
Drinking water
is very important.
Water bottle
Drinking water
is very important.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Water bottle
Drinking water
is very important.
So is the bottle.
So is the bottle.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
So is the bottle.
A set of six water bottles designed for the Travelwise local
campaign "Stop. Look. Listen!" using the iconic paua shell
pattern to infuse a traditional kiwi look.
A set of six water bottles designed for the Travelwise local
campaign "Stop. Look. Listen!" using the iconic paua shell
pattern to infuse a traditional kiwi look.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
A set of six water bottles designed for the Travelwise local campaign "Stop. Look. Listen!" using the iconic paua shell pattern to infuse a traditional kiwi look.
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
A collection of logos and key visuals which I designed for
different events, campaings or products.
A collection of logos and key visuals which I designed for
different events, campaings or products.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
A collection of logos and key visuals whichI designed for different events, campaings or products.
That’s a lot of
responsibility on
a tiny image!
That’s a lot of
responsibility on
a tiny image!
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
That’s a lot of
responsibility on
a tiny image!
Digital screens
A new way
of sharing the news
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
Latest news, promotion for employees,
days of, celebration days and so on,
inside AT headquartes buliding in Viaduct.
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Logofolio
At the very basic
level, logos are
symbols made up
of text and images
that help us identify
brands we like.
A good logo is
the cornerstone
of a brand.
Campaigns + flags + billboards
For customer
eyes only.
Outdoor + campaigns
For customer
eyes only.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Outdoor + campaigns
For customer
eyes only.
We run campaigns to promote work we are doing around Auckland, encourage
different travel options, create safer behaviour on roads, and let you know about
what we have on offer in the way of products and services.
We run campaigns to promote work we
are doing around Auckland, encourage
different travel options, create safer
behaviour on roads, and let you know about
what we have on offer in the way of products
and services.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
We run campaigns to promote work we are doing around Auckland, encourage different travel options, create safer behaviour on roads, and let you know about what we have on offer in the way of products and services.
Brochures + posters
Most of
our work
is still on
paper.
Most of
our work
is still on
paper.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Most of
our work
is still on
paper.
During these seven years, I designed hundreds of informative / fun materials.
During these seven years, I designed hundreds of informative / fun materials.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
During these seven years, I designed hundreds of informative / fun materials.
brochure 01
brochure 02
brochure 03
farewell
book
electric trains
book
series
new
identity
Cards
Winter is
coming.
Cards
Winter is
coming.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Cards
Winter is
coming.
Spread joy, share cheer, merry everything and a happy always! It is always fun to design greeting cards for all holidays seasons.
Spread joy, share cheer, merry everything and a happy always! It is always fun to design greeting cards for all holidays seasons.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Spread joy, share cheer, merry everything and a happy always! It is always fun to design greeting cards for all holidays seasons.
Auckland Televic Rail System
Designing the interface
and screens for the
passenger information /
on-board control system
coming to Auckland's
New Electric Trains.
Auckland Televic Rail System
Designing the interface
and screens for the
passenger information /
on-board control system
coming to Auckland's
New Electric Trains.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Televic Rail System
Designing the
interface
and screens
for the
passenger
information /
on-board
control system
coming to
Auckland's
New Electric
Trains.
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium / Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
For more than 30 years Televic Rail has been a leading, trusted partner for railway operators and train builders all over the world on more than 25,000 vehicles worldwide. When a Belgium/Auckland team was formed in 2015 in charge with implementing the same system in Auckland, I was responsible for creative direction and designing the visuals to be consistent with the local wayfinding existing signage.
Graphs
Information
graphically
presented.
Graphs
Information
graphically
presented.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Graphs
Information
graphically
presented.
Few examples below.
Few examples below.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Few examples below.
Vehicle
Young
drivers
programme.
Vehicle
Young
drivers
programme.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Vehicle
Young drivers
programme.
Launched in 2018 following two years of development, it adopts learnings and research from countries recognised as delivering ‘best practice’ when it comes to driver learning.
Launched in 2018 following two years of development, it adopts learnings and research from countries recognised as delivering ‘best practice’ when it comes to driver learning.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Launched in 2018 following two years of development, it adopts learnings and research from countries recognised as delivering ‘best practice’ when it comes to driver learning.
Web + digital
Design focused
on user.
Cards
Winter is
coming.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Cards
Winter is
coming.
Includes social media ads, EDMs, reskinning ATMP and elements
for Engine Room as well as working with the Mobile team.
Spread joy, share cheer, merry everything and a happy always! It is always fun to design greeting cards for all holidays seasons.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Spread joy, share cheer, merry everything and a happy always! It is always fun to design greeting cards for all holidays seasons.
The work below is part of the Sprint Sessions focused on improving customer experience on the AT app. Some ideas were incorporated into the current app: colour change to match the existing wayfinding system, better turn by turn navigation, taking and sharing photos of a bus station as a reference point, and using the upcoming augmented reality. More ideas will be seen in future updates.
The work below is part of the Sprint Sessions focused on improving customer experience on the AT app. Some ideas were incorporated into the current app: colour change to match the existing wayfinding system, better turn by turn navigation, taking and sharing photos of a bus station as a reference point, and using the upcoming augmented reality. More ideas will be seen in future updates.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
The work below is part of the Sprint Sessions focused on improving customer experience on the AT app. Some ideas were incorporated into the current app: colour change to match the existing wayfinding system, better turn by turn navigation, taking and sharing photos of a bus station as a reference point, and using the upcoming augmented reality. More ideas will be seen in future updates.
Other useful things
Media box
lounge used
for different
events.
Other useful things
Media box
lounge used
for different
events.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Other useful things
Media box
lounge used
for different
events.
That's all. Now, have a break.
Have a little fun!
play with the slider <I>
That's all. Now, have a break.
Have a little fun!
{play with the slider}
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
Auckland Light Rail
First Lightrail ever
in Auckland, to replace
some of its most heavily
used bus routes.
That's all. Now, have a break.
Have a little fun!
{play with the slider}
Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Thank you.
Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Thank you.
Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Thank you.
Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Thank you.
Being an open-minded person and passionate about design, I always seek new challenges, and I am willing to learn and explore.
I am more than happy to share my experience with others. I love to create and I am really grateful to have the opportunity to do it.
Since I studied the power of visual language, my main focus has been on art direction and visual communication.
Thank you.
Want to work together?
Let's do something amazing.
Want to work together?
Let's do something amazing.
Want to work together?
Let's do something amazing.
Want to work together?
Let's do something amazing.
Want to work together?Let's do something amazing.
Built with ❤️ Made with Semplice
Copyright 2022 / Calin Alexander
Built with ❤️ Made with Semplice
Copyright 2018 - 2020. Calin Alexander
Built with ❤️ Made with Semplice
Copyright 2018 - 2020. Calin Alexander
Built with ❤️ Made with Semplice
Copyright 2018 - 2020. Calin Alexander
Built with ❤️ Made with Semplice
Copyright 2018 - 2020. Calin Alexander
