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Below is a collection of advertising designs and posters. Among them is a campaign documenting my pursuit of employment in Switzerland, while thinking moving up there from New Zealand, few years back. 

Creative Direction: Calin Alexander  /  Year: 2019 - 2023

 

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Step into the realm of Infinity Mana, a contemporary totemic expression rooted in the profound Maori concept of mana. Infused with timeless symbolism and modern flair, this design embodies the essence of mana, representing spiritual power, authority, and prestige. Crafted with meticulous detail, Infinity Mana stands as a testament to the infinite potential within each individual. Its sleek lines and dynamic form symbolize the ever-expanding reach of one's influence and the boundless possibilities that lie ahead. As a modern interpretation of an ancient tradition, Infinity Mana bridges the gap between past and present, honoring the rich heritage of the Maori culture while embracing the innovation of the modern world. It serves as a reminder of the enduring strength and resilience found within the human spirit, inspiring all who encounter it to reach for new heights and unlock their limitless potential.

Self-initiated project  /  Creative Direction: Calin Alexander  /  Year: 2021

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New Zealanders were asked to consider and share their thoughts on the qualities that distinguished the country, and how its culture and values could best be portrayed in a new flag design. In May this year, the 12-strong panel challenged New Zealanders to suggest their own designs to replace the country's existing flag, which was originally created in 1869 and officially adopted in 1902. Tho I missed the competition due some other involvements at that time, I decided to give a go. So, I came up with this concept.
 
Creative Direction: Calin Alexander  /  Year: 2015

 

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Introducing NaturAll: A Modern Collection of Yoga Mats Inspired by Nature. Each mat in this collection is thoughtfully crafted to bring the serenity of the outdoors into your yoga studio, allowing you to connect with the natural elements as you flow through your practice. The NaturAll collection features designs inspired by the four elements: earth, water, air, and fire. Whether you're a seasoned yogi or just beginning your journey, these mats are designed to support you every step of the way. Embrace the beauty of nature and elevate your practice with NaturAll. With our tagline, "Welcoming the Nature Inside the Yoga Studio," we invite you to bring the peace and tranquility of the natural world into your practice space, creating a sanctuary where body, mind, and spirit can unite in harmony.

Creative Direction: Calin Alexander  /  Year: 2017

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Introducing a duo of CD cover designs: a captivating collection that combines striking visuals with timeless elegance. Each cover in this collection is meticulously crafted to evoke intrigue and captivate the imagination. From bold typography to mesmerizing illustrations, these designs are sure to make a statement and leave a lasting impression.

Creative Direction: Calin Alexander  /  Year: 2016

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With vibrant shades of red and crisp whites, these tops evoke the breathtaking beauty of the Swiss Alps and the vibrant culture of Swiss cities. Whether you're strolling through alpine meadows or exploring charming Swiss villages, my tops are designed to keep you comfortable and stylish wherever your adventures take you.

Experience the allure of Switzerland with my collection of red and white casual tops, perfect for adding a touch of Swiss-inspired flair to your everyday wardrobe.

Creative Direction: Calin Alexander  /  Year: 2019

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With clean lines, refined typography, and subtle detailing, our minimalist designs strike the perfect balance between style and functionality. Whether you're navigating a busy day at the office or enjoying a night out on the town, these watch faces seamlessly complement any attire and occasion.

 
Creative Direction: Calin Alexander  /  Year: 2017-2023

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Introducing 'Messages,' a captivating perfume bottle collection that encapsulates the power of scent to evoke cherished memories from the past. Each bottle in this collection is more than just a fragrance – it's a vessel for storytelling, a conduit for nostalgia. Drawing inspiration from the intricate interplay between scent and memory, 'Messages' offers a range of fragrances that transport you to moments and places long forgotten. From the fresh scent of spring blossoms to the warm embrace of a cozy fireplace, each perfume captures the essence of a cherished memory, allowing you to relive it with every spritz.

With its elegant designs and evocative scents, 'Messages' is more than just a perfume collection – it's a journey through time, a celebration of life's most precious moments. Indulge your senses and unlock a world of memories with 'Messages'.

Creative Direction: Calin Alexander  /  Year: 2022

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Introducing the epitome of minimalism: the White, Black, and Solaris playing card sets. Each set offers a sleek and sophisticated design, perfect for the discerning card player who appreciates elegance and simplicity. Option 1: White The White set exudes timeless sophistication with its clean lines and pristine white backdrop. Every card is meticulously crafted to ensure maximum readability and visual appeal, making it ideal for both casual games and high-stakes tournaments. Option 2: Black The Black set exudes understated luxury with its sleek black finish and minimalist design. The contrast between the deep black background and the crisp white markings creates a striking visual effect, adding a touch of sophistication to any card game. Option 3: Solaris The Solaris set is the epitome of modern elegance, featuring a stunning gold foil design that shimmers in the light. Each card is adorned with intricate detailing, reminiscent of celestial bodies dancing across the night sky. Whether you're playing under the sun or the stars, the Solaris set adds a touch of glamour to every game.

With the White, Black, and Solaris sets, every game is elevated to a new level of sophistication and style.
 
Creative Direction: Calin Alexander  /  Year: 2020

 

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Introducing a series of vibrant designs crafted for Kumo Taiko, Auckland's premier school of taiko drumming. From performance uniforms to training gear, each design captures the essence of Kumo's dynamic spirit and dedication to the art of taiko. Performance Uniforms: Elevate your stage presence with our sleek and striking performance uniforms. Designed for both style and comfort, these uniforms embody the energy and passion of Kumo Taiko's performances, ensuring you look and feel your best on stage. Kumo Van (Car): Hit the road in style with our eye-catching Kumo Taiko van design. Featuring bold graphics and vibrant colors, our van design is sure to turn heads as you travel to performances and events, showcasing your pride in being part of the Kumo Taiko community. Training T-shirts: Train in style with our collection of Kumo Taiko training t-shirts. Designed for maximum comfort and durability, these shirts feature dynamic graphics and bold typography that reflect the intensity and dedication of your taiko training sessions. Kumo Hanko: Add a touch of tradition to your Kumo Taiko gear with our custom-designed hanko stamps. Each hanko features the Kumo Taiko logo and is meticulously crafted to capture the essence of Japanese craftsmanship, adding a unique and authentic touch to your belongings. Whether you're performing on stage or practicing in the studio, our series of Kumo Taiko designs will inspire and empower you to unleash your inner taiko warrior and embrace the spirit of Kumo Taiko's rhythmic journey.

Client: Kumo Taiko Auckland, New Zealand  /  Creative Direction: Calin Alexander  /  Year: 2021

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Indulge in the essence of luxury with Aura, a premium mineral water sourced from pristine natural springs. Enriched with a natural percentage of minerals and elements, Aura embodies purity and sophistication, making every sip an exquisite experience. Our premium bottle design exudes elegance and refinement, with sleek lines and a sophisticated silhouette that catches the eye. Crafted from the finest materials, the bottle reflects the exceptional quality of Aura water and enhances the overall drinking experience. Complementing the premium bottle is our meticulously designed label, adorned with accents of shimmering gold. Symbolizing the purity and rarity of Aura water, the gold elements evoke a sense of opulence and sophistication, elevating the drinking experience to new heights. Whether enjoyed on its own or paired with fine cuisine, Aura water is more than just a beverage – it's a statement of discerning taste and refined elegance. Indulge in the luxury of Aura and elevate your hydration experience to a new level of sophistication.

 Creative Direction: Calin Alexander  /  Year: 2017

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Creative Direction: Calin Alexander  /  Year: 2022

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Client: Peerpoint LLC  /  Creative Direction: Calin Alexander  /  Year: 2013

 

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Creative Direction: Calin Alexander  /  Year: 2020