"LESS, BUT BETTER."
Dieter Rams
Résumé
From the Latin “course of life,” a Curriculum Vitae began as a record.
In the 15th century, Leonardo da Vinci wrote one of the earliest — a letter outlining his skills and experience.
Today, it’s less about everything, and more about what matters.
Curated. Focused. Designed for clarity.
And now — digital, too.
A Latin phrase that
never really left.
curriculum vitae
/ˈkuh·ri·kyoo·luhm vee·tai/
noun
Nice to meet you.
Let’s begin.
✦
Calin Alexander
Senior Graphic Designer
Senior Creative Designer with 10+ years of experience shaping brand identity, art direction, and integrated marketing campaigns across New Zealand, Australia, and Europe.
Skilled at translating complex business goals into clear, effective visual communication within the education, transport, and retail sectors.
CA
Art Director
Expert-level proficiency in Adobe Creative Suite—InDesign, Photoshop, and Illustrator, delivering creative work from concept to execution across print and digital.
Strong focus on typography-led design and visual identity systems.
CA
Generative AI Designer
Actively exploring AI-driven, multi-format storytelling — combining visual design, motion, and voice to create cohesive narrative experiences.
Works hands-on with generative AI tools (Leonardo.ai, OpenArt.ai, ElevenLabs) to accelerate ideation and expand creative possibilities.
Years well spent.
✦✦
The Sleepy Storyteller
March 2025 – Present
Co-founder & Creative Director. An independent multimedia storytelling project exploring calming narratives, visual identity, and digital content creation through a bedtime storytelling format.
Spearheaded the development of the storytelling brand, including visual identity, illustration style, and character design system.
Directed end-to-end creative production of narrative episodes, including illustration, video editing, and audio storytelling.
Owned Creative Direction and digital presence, from concept through to published content. Achieved early audience traction, with one story reaching over 6.7K views within the first few days of publishing.
Channel: youtube.com/@TheSleepyStoryteller-FT
Honest T-shirts
Feb 2024 – Dec 2024
Senior Designer & Art Director. Led design of seven signature t-shirt collections and full brand identity, collaborating closely with 2 New Zealand artists.
University of Auckland
May 2022 – June 2023
Senior Graphic Designer. Collaborated across multiple teams and stakeholders (400+ staff) to develop publications including prospectuses and academic event materials.
Led the creative direction for Manawa Mai Open Day 2022, one of the university’s largest events, attracting over 10,000 students from across New Zealand.
Auckland Transport
June 2014 – May 2022
Creative Designer. Delivered integrated print, digital, and video design solutions within AT Design Studio, supporting large-scale campaign execution, helping reach 1 million PT travel cards and contributing to a 100% increase in public transport usage.
Led UX and visual system development for a passenger information system in partnership with Televic Rail (Belgium).
Web Creative Store
March 2013 – June 2015
Designer & Co-founder. Designed UI and marketing materials for Lyrical, an iOS karaoke app with over 250k downloads in its first week, managing the client briefing process.
The Brand Factory
November 2007 – March 2012
Graphic Designer. Developed brand identity and campaign assets for clients across New Zealand and Australia — including GSK, Auckland Fish Market, Bestfoods New Zealand, MoleMap, Wilson Parking, Kohu Road, Oxfam, Venerdi, Turkish Kitchen, United Video, Perri Cider, Little Lamb, Esquires, Ribena, SoulThai, EziPay, Freedom Farms, Calico, Thirst, Econergy, and Toby’s Seafood. Supported agency growth from early stages.
Tools of the trade.
✦✦✦
Brand & Design Systems
Skills
01
Graphic Design, Brand Identity, Visual Identity Systems, Logo Design, Typography, Brand Guidelines, Campaign Development, Art Direction.
Creative Production
Skills
02
Layout Design, Print Design, Digital Design, Infographic Design, Presentation Design, Packaging Design, Visual Communication.
UI / Digital
Skills
03
User Interface (UI) Design, Web Design, Digital Campaign Design.
Software & Tools
Skills
04
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro), Canva, Microsoft Office, DaVinci Resolve (learning).
Generative AI Tools OpenArt, ElevenLabs, Midjourney, Leonardo.ai, Adobe Firefly.
Industry Experience
Skills
05
Education, Transport, Retail, Marketing, Publishing, Technology, Hospitality, Healthcare, Entertainment.
Soft Skills
Skills
06
Creative Brief Interpretation, Client Management, Stakeholder Collaboration, Cross-functional Teamwork.
The foundation.
✦✦✦✦
UNITEH
Design
RAU
Finance
BA in Graphic and Industrial Design.
Diploma in International Business and Commerce.
More than awards.
✦✦✦✦✦
Gold Award — Australian Reporting Awards | 2015
Pride in Print Award (NZ) | 2015
For the design of the 2014 Auckland Transport Annual Report. A team-driven win shaped by collaboration, clarity, and execution.
Early career recognition
Multiple podium finishes (2nd & 3rd place) in national competitions.
Shotokan karate — brown belt
Years of discipline, focus, and resilience — applied far beyond the dojo.
What others say.
✦✦✦✦✦✦
Jillian Doll
Content Writer
”It has been a pleasure working with you. I'll miss your jokes, your amazing designs, and your quiet yet bubbly personality.”
Creatively
yours,