"DESIGN IS INTELLIGENCE
MADE VISIBLE."
Alina Wheeler
Selected
Work
A curated selection of brand identities, campaigns, digital experiences and visual communication projects developed across agency, in-house and freelance environments.
Signature Work.
The work I do best —
building brands, shaping
campaigns,and turning ideas
into clear visual systems.
01 ↓
Advertising / Graphic Design
Auckland Transport
Working for Auckland Transport hasn't always been a smooth ride. As a designer, I have designed for print, web, mobile, and video, contributing to the transition of our studio from a print-based to a multidisciplinary one.
02 ↓
Marketing / Branding
Faculty of Engineering
The Faculty of Engineering required assistance to organize the upcoming 2022 Open Day Event—the faculty's largest event and the first public event after a two-year hiatus due to the global pandemic. Additionally, they needed support for other design elements over the course of one year.
03 ↓
Event / Campaign / Wayfinding
Manawa Mai
For the 2022 Open Day Event—the faculty's largest and first public event post-pandemic— I created a comprehensive wayfinding system, along with informative boards, posters, and leaflets to guide and engage attendees. My work extended to social media graphics, ensuring a cohesive online presence, and the bi-yearly webinars, where I designed compelling visuals to support our digital outreach efforts.
04 ↓
World-Building Project ▸ YouTube Channel
The Sleepy Storyteller
The Sleepy Storyteller is a YouTube storytelling project created to reintroduce the timeless ritual of bedtime stories through calm narration, original characters, and carefully crafted audio experiences. The channel blends traditional storytelling warmth with modern digital tools to deliver monthly episodes designed to support children’s sleep routines and bring families closer together.
05 ↓
Book Cover Design / Concepts
Damonza
The Light That Follows — Vol. 3
The Cover Design for the final volume in Josh Reisinger’s trilogy, following The Story of My Life and Dawning. And few more concepts for another book covers; they allowed me to explore new creative directions, experiment with typography and layout, and expand my skills in book cover design. Special thanks to Damon for the opportunity to challenge myself and gain insight into this creative domain.
06 ↓
Logofolio
Logos & Branding
Each logo is a unique piece of visual storytelling, meticulously crafted to encapsulate the essence of diverse brands. From sleek and modern to quirky and eclectic, my portfolio showcases a range of styles, tailored to bring individuality to every brand.
Additional Work.
Not everything needs a brief.
Some ideas are simply worth
exploring, just to see where
they might take you.
03 ↓
07 ↓
My Work Outside of Work
Experiments / Side Projects
Over the last ten years or so, I’ve made a habit of maintaining at least one side project at any given moment. Whether it's branding, illustrations, or any graphic challenge, this collection is a testament to my love for crafting compelling visuals that leave a lasting impact. Because a portfolio shouldn't be a museum – it should be a window into your mind, including messy drafts and failed experiments.
08 ↓
Custom T-shirt
Sleeping Panda
Fresh off a 24-hour flight from New Zealand to Europe, and practically melded to the couch thanks to epic jet lag, my little brother christened me "The Sleeping Panda." This period of horizontal activity actually birthed a t-shirt concept! As a proud HS player, naturally, the design will have that vibe, where every little detail tells a story.
09 ↓
Typeface
Maorika
Introducing Maorika, a unique font that I personally designed, drawing inspiration from the rich heritage of the old Romanian alphabet while infusing it with distinctive elements from Maori culture.
AI-Assisted Creative.
Using generative tools to
explore ideas, build worlds,
and push visual possibilities.
: : A FEW OF MY GEN AI EXPERIMENTS (using Firefly / Leonardo.AI / Midjourney)
Brett Ashmore
Creative Director
”A true talent, Calin is a strong creative thinker with a keen eye for design. His self-managing approach, mature attitude, and reliability make him stand out. He takes his responsibilities seriously while also enjoying a laugh with his colleagues.”
How do you feel
like working together
making something
truly amazing?
Ngā mihi.
Creatively yours,
Senior Designer
University of Auckland 2022-23
Senior Designer
Auckland Transport 2014-22
Founding partner + Design
WebCreativeStore AKL 2013-15
Senior Designer
TheBrandFactory AKL 2007-12
...
University of Auckland
Auckland Transport
Best Foods
Kohu Road
Auckland Fish Market
GSK
MoleMap Australia
Venerdi
ING Group
Omniasig
Exim Bank
Orange
Coca-Cola
Holtcim
LG
TVR
Realitatea TV
Prima TV
Alpha TV
Etno TV
Veolia Romania
Valplast
Experiments page is a compilation of personal and freelance work.
Coming soon.
Work archive on Behance. Older projects.
Primarily a personal blog.
Calin is available world wide. If you'd like to get in touch about a project or just say hello, please reach out via Email.
You can check also his LinkedIn profile for more interesting things as well as more testimonials from people he worked with.
